Brand Manager - Glucerna

Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Brand Manager for Glucerna will lead and direct all marketing activities for Glucerna Nutritional Drinks, focusing on retail delivery, trade promotion, and execution of business strategies to achieve financial commitments and marketing objectives.

Responsibilities:

• Track and understand financial, consumption, pricing, program/promotion, budget and supply performance and drivers; Demonstrate ability to adjust plans based on market dynamics and agile business management to meet quarterly and annual goals
• Define the Glucerna consumer display and trade promotional strategy and operating plan with focus on down funnel tactics such as media, search, and promotions
• Serve as primary commercial lead on S&OP process and stages, aligning supply to demand expectations, driving strategic business decisions to deliver plan and proactively elevating risks, gaps, and opportunities
• Commercial lead for typical PIER projects as primary point of contact with PPMO to ensure project success through alignment with retail priorities, strategic integration, and best in class retail execution
• Drive salesforce effectiveness through integrated planning, national sales mtgs and operational excellence
• Build continuous learning plans for consumer, shopper, competitive, category and industry insights to create winning strategies that positively impact brand growth
• Lead broader retail brand team on trade promotions work assignments and tasks, provide direction and manage timeline milestones to achieve KPIs and desired objectives
• Lead and continuously develop an effective working relationship with the extended brand and sales community, operations and key stakeholders