Growth Marketing Lead, Display

Airbnb is a global leader in hospitality, connecting guests with unique stays and experiences. The Growth Marketing Lead for Display will be responsible for developing and executing strategies to drive booking growth and engagement, leveraging advanced marketing technologies and data-driven insights.

Responsibilities:

• Develop and execute a world-class global paid social and digital strategy, bridging upper-funnel brand engagement with lower-funnel performance to exceed growth goals for Airbnb Experiences and Services
• Stay at the forefront of AI and ad technologies. Continuously evaluate, test, and integrate new AI-driven tools, bidding algorithms, and ad best practices to maximize campaign efficiency and scale
• Flawlessly execute highly technical, growth-focused campaigns, managing complex audience segmentation, dynamic creative testing, and sophisticated budget/bidding strategies
• Act as a strategic partner and deeply influence key stakeholders across Product, Engineering, Data Science, Analytics, Brand, and Creative to set and exceed aggressive growth targets
• Maintain a rigorously analytical approach through continual optimization; utilize a strong background in experiment design (A/B and multivariate testing) and evaluation to exceed company goals
• Partner with technical and engineering teams to develop innovative features that optimize global media planning, including integrating with product teams to enhance merchandising capabilities
• Own the channel end-to-end, managing tracking, measurement, attribution, optimization, and automation across both web and apps
• Lead end-to-end creative brief development and execution, collaborating closely with program management to ensure high-quality, high-performing creative assets

Requirements:

• 10+ years of relevant growth marketing experience, with deep expertise in Paid Social (Meta, TikTok, etc.) and managing complex, full-funnel campaigns
• Highly Technical & Analytical: A data-savvy marketer with a strong knowledge of SQL, Excel (advanced functions), Facebook Ads Manager (or FMP), Google Ads, and modern attribution modeling
• AI & Ad-Tech Pioneer: Deep understanding of the modern ad-tech ecosystem and a proven track record of leveraging AI tools and machine learning for campaign optimization, predictive modeling, and creative scaling
• Masterful Stakeholder Management: Exceptional communication skills with a proven ability to clearly articulate business impact, influence senior leadership, and build alignment across both technical and non-technical internal teams
• Data-Driven Growth Mindset: Proven results running high-volume, highly technical growth campaigns with a deep understanding of tracking, tooling, and rigorous experiment design and implementation
• Project Management Pro: Strong project management skills, including the ability to manage multiple complex, cross-functional projects simultaneously
• Experience working in global teams and collaborating effectively across multiple geographies and time zones
• Experience working with strict brand guidelines and maintaining a high bar for creative quality while driving performance
• Passion for all things Airbnb. Experience hosting on the site or participating in Airbnb Experiences is a huge plus
• Experience in travel, retail, or scaling services/experiences is a huge plus