AI-Native Product Marketing Lead

Numa is building an AI-native customer operations platform for auto retail, focusing on enhancing customer communication and service operations. They seek an AI-native Product Marketing Lead who can combine strategy, content creation, and AI-powered execution to strengthen Numa's positioning and accelerate product launches.

Responsibilities:

• Own and sharpen Numa's positioning, messaging, and category narrative
• Translate product capabilities into clear, differentiated value propositions
• Build competitive analysis, differentiation frameworks, and market intelligence
• Develop pricing, packaging, ROI, and value-story assets
• Create launch materials, one-pagers, decks, website copy, sales assets, case studies, and founder-led content
• Build fast landing pages, campaign pages, and lightweight web assets to support launches and experiments
• Use AI tools aggressively to accelerate research, synthesis, writing, testing, and execution
• Partner across product, sales, leadership, and AI to turn product strength into market momentum
• Drive high-leverage content that improves awareness, conversion, and sales effectiveness
• Raise the standard on speed, quality, clarity, and differentiation

Requirements:

• Bachelor's degree required
• 2–6 years of experience in product marketing, content, growth, strategy, or founder-facing roles
• Extremely smart, fast, and resourceful
• AI-native in how you work
• Excellent writer with crisp judgment and strong taste
• Able to move between strategy and execution with speed
• Strong at positioning, competitive analysis, differentiation, and value communication
• Comfortable building quick landing pages, launch assets, or lightweight websites
• Strong analytical skills; able to build ROI stories, pricing logic, and business cases
• High agency, high standards, low ego
• Experience at a high-performing startup strongly preferred
• A strong undergraduate track record and have already shown unusual promise early in your career
• Experience at a startup or in another high-performance, high-accountability environment
• Range across strategy, writing, analysis, and execution
• High fluency with AI tools and use them to produce better work, faster
• A growth mindset: test, learn, iterate, ship
• Never hid behind perfectionism, yet care about quality
• Experience at a strong startup, founder's office, elite internship, or top-tier agency
• Experience in B2B SaaS, AI products, marketplaces, or vertical software
• Familiarity with Webflow, Framer, Figma, Notion, Canva, HubSpot, or similar tools
• Experience creating launch assets, sales enablement, founder content, or market narratives
• Familiarity with automotive retail is a plus, but not required