Director of Product Marketing

ComPsych is the worldwide leader in organizational mental health and well-being, seeking a proven and driven Director of Product Marketing to build and lead the product marketing function. This role will shape market positioning, develop sales enablement tools, and ensure the product story resonates with customers and prospects.

Responsibilities:

• Establish product marketing as a core function within the company with defined scope, best practices, and processes
• Develop foundational assets such as messaging frameworks, competitive positioning, and product one-pagers
• Create a repeatable go-to-market model for product launches and iterate it over time
• Lead end-to-end product launch planning and execution to ensure new products, features, and enhancements achieve commercial success, market adoption, and internal alignment, including defining the launch strategy, goals, and success metrics in partnership with Product, Sales, and Marketing teams
• Build sales enablement tools and conduct training sessions to increase adoption and effectiveness of tools and content
• Partner with sales and client success to develop a framework to support partnership enablement
• Translate product features into compelling value propositions tailored for different audiences
• Develop the tools and language needed to confidently explain pricing models to prospective and current customers, as well as consultants
• Establish a repeatable, scalable market research and competitive analysis process and maintain a central repository of insights accessible to cross-functional partners
• Own end-to-end product messaging and positioning by developing clear, compelling, and differentiated narratives that articulate the product’s value, connect customer pain points to product capabilities, and reinforce the company’s strategic story
• Partner with Product Managers to define the customer problem, align roadmap themes with market opportunities, and prioritize development based on value and commercial impact
• Other projects and/or duties as assigned

Requirements:

• Bachelor's degree in Marketing
• 8+ years of product marketing experience, including proven success building or scaling a product marketing management function that accelerates growth
• Exceptional strategic storytelling and narrative development skills with the ability to translate complex solutions into clear, compelling value propositions for multiple audiences
• Demonstrated success of owning end to end go to market strategy including segmentation, positioning, pricing, and competitive analysis
• Strong cross-functional collaborator with experience working directly with product, sales, and client success
• Strong analytical and financial acumen, including the ability to synthesize insights from customer data, market intelligence, utilization patterns and competitive research to shape strategy
• Deep experience partnering with Product to influence roadmap development, validate customer pain points, and align product investment to market opportunities
• Proven ability to create foundational product marketing tools and scale them into repeatable processes
• Proven ability to support pricing and value communication in enterprise sales cycles
• Data-driven mindset with the ability to use insights to influence strategy and execution
• Comfortable operating in a fast paced, evolving environment, with the ability to balance strategic vision with hands on execution
• Must have high-speed internet and workspace free from distraction, disruption or noise
• Ability to be on camera when attending work related trainings, meetings and/or events
• Must be able to sit or stand at desk for prolonged periods of time while working on a computer
• Experience working in health care, employer or health plan services
• Experience partnering with data science, clinical, or research teams to bring insights to market