Product Marketing Manager

ModMed is a company focused on modernizing the healthcare experience through innovative AI-enabled solutions. They are seeking a Product Marketing Manager to develop marketing strategies and materials for their products, ensuring effective communication with key buyer personas in the healthcare sector.

Responsibilities:

• Serve as an internal and external evangelist for your product line (AI solutions or Professional Services and Data Solutions), delivering high-energy presentations and thought leadership of your assigned solution
• Develop the annual product marketing plan for their respective persona across all relevant ModMed products and services
• Ushers relevant product and services launches for their persona through the concept-to-market process (product idea to launch), working with the ELT team, to review, approve, and ensure ongoing organizational launch readiness
• Develop messaging and positioning that highlights specific, tangible benefits and clear technical differentiation that sets ModMed apart from the competition
• Develops compelling sales enablement materials: website content, blog posts, white papers, webinars, videos, slide decks, and data sheets
• Partners with sales enablement to deliver training
• Crafts and continually refines the story to unlock the potential of our products and services, helping our customers deliver better care to their patients through our solutions
• Leads the ongoing updates of competitor info, including battlecard updates, for competitors unique to their persona
• Feeds competitive insights into the cross-specialty, cross-persona battlecards
• Identify key trends, market drivers, and customer requirements for products and services across specialties, serving as a subject-matter expert and sharing this information with the sales and product teams

Requirements:

• Bachelor's degree in Business or Marketing; MBA preferred
• 7+ years of experience in business-to-business (B2B) product marketing with a proven track record of success in mid-sized to large organizations (preferably $400M+ revenue or PE-backed) where you have managed product marketing at a national or global scale
• Experience in a B2B environment with high-tech SaaS products/services in healthcare is required
• Deep understanding of structured product marketing frameworks (e.g., Pragmatic Institute) with an emphasis on execution over theory
• Ability to provide a portfolio of original writing samples that demonstrate your ability to simplify complex technical or clinical topics for a professional audience
• Experience driving direction and alignment with large cross-functional teams
• Exceptional verbal, written communication, and presentation skills
• Certification(s) from Product Marketing Alliance or Pragmatic Institute (preferred)
• Prefer local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters
• We are open to considering non-local candidates with health-tech product marketing experience who can travel domestically up to 15% and are willing to work during eastern business hours