Product Marketing Manager [Healthcare Provider Domain]

Verato is a company focused on identity intelligence in the healthcare sector, seeking a strategic Product Marketing Manager for their Provider Domain. This role involves developing positioning, messaging, and go-to-market strategies to enhance the understanding and adoption of Verato's provider identity solutions within healthcare organizations.

Responsibilities:

• Develop differentiated positioning and messaging that clearly articulates the value of Verato’s Provider Identity Intelligence solutions
• Translate complex technical capabilities into clear, customer-centric business value for healthcare stakeholders
• Continuously refine messaging based on market trends, customer insights, and competitive dynamics
• Conduct market research on provider data challenges, regulatory changes, and interoperability trends
• Gather and synthesize feedback from customers, prospects, analysts, and win/loss analysis to inform strategy
• Clearly define and communicate competitive differentiation
• Lead go-to-market planning and execution for product launches and releases
• Define target segments, buyer personas, and key use cases (e.g., provider data management, network management, compliance, analytics)
• Partner with demand generation to drive pipeline growth through campaigns, content, and events
• Serve as the primary marketing contact for key strategic partners, ensuring alignment and maximizing joint impact
• Equip sales and customer-facing teams with compelling materials (pitch decks, one-pagers, battlecards, ROI tools)
• Train teams to confidently articulate product value, differentiation, and use cases
• Support strategic deals with tailored messaging and content to improve win rates
• Develop high-impact content, including whitepapers, blogs, case studies, and webinars
• Partner with internal subject matter experts to establish Verato as a thought leader in provider identity and data intelligence
• Support analyst relations and PR initiatives as needed

Requirements:

• Bachelor's degree or foreign equivalent in Marketing, Business, Communication, or a related technical field as assessed by the hiring manager
• 5+ years of experience in product marketing, preferably in healthcare technology, data, or SaaS
• Strong ability to translate complex technical concepts into clear, compelling messaging
• Proven track record of successful product launches and go-to-market execution
• Experience partnering closely with sales and customer success teams on enablement and deal support
• Excellent writing, storytelling, and communication skills
• Analytical mindset with the ability to turn insights into actionable strategies
• Experience working in or marketing to the healthcare ecosystem—especially provider data, directories, credentialing, or network management—is highly preferred
• Experience with identity resolution, MDM, or data quality solutions is a plus
• Bachelor's degree in marketing, communications, or a related field
• Familiarity with product marketing frameworks (e.g., Pragmatic Institute) is a plus