Senior Marketing Manager - Brand Manager

Direct Sales Recruiting, LLC is a global leader in medical aesthetics, seeking a Brand Manager to create and implement brand plans and strategies aimed at driving growth and brand engagement. The role involves utilizing market insights to develop marketing programs that achieve brand awareness and profitability goals.

Responsibilities:

• Develop and implement brand strategy to promote awareness and growth
• Create brand plans, campaigns and programs to meet/exceed revenue objectives
• Manage brand budgets and align marketing investments; tracking and reporting KPIs
• Maintain knowledge of market competitors and utilize knowledge to create go-to-market and brand strategies
• Lead strategy of product lifecycle; launches, balance market needs, fit within existing portfolio and profitability
• Manage development and implementation of marketing programs that drive engagement and brand appeal
• Ensure brand storytelling consistency and creativity within agency partners; manage projects, conduct post product launch evaluations to influence outcomes
• Support client acquisitions, loyalty and retention by developing sales tools and marketing assets
• Leverage analytics, optimizing performance and ROI supporting omnichannel engagement and measuring campaign performance
• Communicate brand performance and identity opportunities in collaboration with other depts
• Collaborate with internal depts. to manage P&L performance, promotional ROIs and pricing scenarios
• Establish relationships with KOLs and clients; create brand advocacy and programs
• Travel as needed to engage with sales teams and clients, educate and ensure brand alignment
• Attend conferences and events as brand advocate

Requirements:

• Bachelor's Degree required, MBA a plus
• Min. 8+ years of Marketing experience within Medical Device and/or Aesthetics
• Marketing Management experience within Aesthetics required
• Experience creating brand plans, marketing programs and executing product launches
• Previous experience in product lifecycle management and commercialization
• A&P budget and vendor contract management experience
• Knowledge/Understanding of digital marketing, analytics and omnichannel engagement
• Excellent leadership skills
• Strong communication and project management skills
• Ability to travel up to 30% to HQ and events