Email Marketing Manager

Nebius is leading a new era in cloud computing to serve the global AI economy, creating tools for real-world challenges. The Email Marketing Manager will develop and execute email marketing strategies to support customers throughout their journey, focusing on pre-sale, pipeline, and post-sale communications.

Responsibilities:

• Develop and implement email marketing strategies to support the 3 main stages of customer journey: Pre-sale, Pipeline, Post-sale
• Identifying and segmenting target audiences, setting campaign objectives, and defining KPIs
• Email strategy for event amplification (pre- and post-event)
• Owning and managing annual email marketing calendar for Nebius
• Collaborating with Product Marketing Team to ensure alignment with transactional service emails
• Write or source writing of engaging email copy, subject lines, and calls to action, ensuring they are aligned with tone of voice, QA standards, and best practices
• Collaborate closely with the design team to design engaging email templates and get all necessary imagery for every email campaign
• Handle approval of legal or SME stakeholder if appropriate
• Collaborate with internal stakeholders to define and document tone of voice and maintain style guide
• Execute end-to-end email campaigns, including crafting/sourcing compelling content, designing engaging email templates in Hubspot, and managing email audiences
• Support Ad Hoc email activities such as Product launches, terms of service updates, go-to-market activities, event invitations and follow-ups, sales plays, etc
• Track, analyze, and report on email campaign performance, focus on engagement (uCTO) versus core audience
• Establish internal Benchmarks aligned with past performance and industry recommendations and define success metrics for individual campaigns
• Own core audience criteria, refreshing as appropriate
• Identify areas for improvement in email campaigns and implement strategies to optimize performance, including A/B testing different elements (sender, subject, copy, CTA)
• Influence Data & Analytics Marketing team to report Email Marketing contribution to marketing successes and ROI measurement
• Collaborate with other teams, such as Product marketing, Product, Design & Brand, and Sales, to ensure alignment to business priorities and consistency in messaging
• Partner with Marketing Automation Manager to: Supplement audience data, optimize segmentation, and generate insights to inform future strategies
• Optimize and expand Nebius Communication Preferences
• Ensure all email marketing activities comply with relevant regulations and best practices, such as GDPR and CAN-SPAM
• Keep up to date with the latest email marketing trends, technologies, and best practices

Requirements:

• Understanding of AI technologies and trends
• Proven experience in email marketing and end-to-end campaign execution
• Hands-on experience with CRM platforms (HubSpot is a strong advantage)
• Ability to build and manage email strategies across the full customer journey
• Strong skills in campaign analysis, reporting, and A/B testing
• Native English speaker with strong copywriting and cross-team collaboration skills