GE HealthCareRemote
Oncology Franchise Marketing Manager
United States of America
Full Time
2 weeks ago
$146,000 - $218,000 USD
No H1B
Key skills
Oncology Therapeutic Area ExperiencePharmaceutical MarketingMolecular Imaging MarketingProduct LaunchLifecycle ManagementClinical Breast Oncology Care Pathway KnowledgePharmaceutical Market UnderstandingRegulatory Environment KnowledgeMarket Access Environment KnowledgeLean MethodologiesCustomer Relationship ManagementReturn on Marketing Spend (ROMS)Return on Investment (ROI) for MarketingStakeholder EngagementExecutive PresenceStrategic ThinkingProject ManagementGoLeadershipStrategic PlanningTeam LeadershipCommunicationCollaborationSales
About this role
GE HealthCare is seeking an Oncology Franchise Marketing Manager to develop and lead the 3-year U.S. oncology brand strategy. This role involves driving market adoption and commercial effectiveness through comprehensive brand strategies, collaboration with various teams, and execution of marketing activities.
Responsibilities:
- Leverage insights and business knowledge to lead comprehensive brand strategies and annual priorities by following the annual strategic planning process to drive financial goals for Cerianna
- Work closely with product team, executive team, sales, training, market access, medical affairs, compliance, and other teams for development and execution of strategies
- Lead value proposition, product positioning, messaging framework, and promotion channels to extend the reach of Cerianna
- Develop and execute annual go-to-market strategies with performance tracking to manage market barriers, brand perception, promotional campaigns/demand, customer experience, and sales enablement
- Monitor market and clinical trends, competitive activities, and customer insights to continually adjust marketing tactics and ensure alignment with business goals
- Delivers regular executive communication updates to keep leadership and team aligned to progress, goals and metrics
- Oversee marketing budgets and ensure cost-effective execution of marketing activities
- Ensure all marketing activities are compliant with regulatory and corporate guidelines
- Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend
Requirements:
- Bachelor's degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred
- 8+ years of pharmaceutical and or molecular imaging marketing experience, including product launch and lifecycle management
- Oncology therapeutic area experience is required, and prior oncology disease experience is strongly preferred to effectively translate clinical insights into strategic marketing
- Strong understanding of pharmaceutical markets, including regulatory and market access environments
- Proven track record of cross-functional team leadership and stakeholder engagement
- MBA preferred
- Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement