Nonprofit Marketing Manager

Infotree Global Solutions is seeking a mission-driven Nonprofit Marketing Manager to support their CLIENT’s for Nonprofits team in improving cybersecurity for nonprofits. The role involves developing marketing strategies, creating content, and collaborating with various stakeholders to broaden CLIENT’s impact through customer and user growth.

Responsibilities:

• Determine product-market fit, hone messaging, and help to build out product use cases
• Execute a marketing and content strategy across a variety of tactics
• Create a variety of content that communicates the value of cybersecurity, including blogs, whitepapers, customer journeys, video, webinars, presentation decks, blogs, and email and social copy
• Build or update thought leadership and product content centered around customer problems and use cases that can be leveraged across sales and marketing teams
• Partner with internal teams and external vendors to develop creative concepts, themes, and assets to support content promotion
• Measure, report on, optimize, marketing program performance
• Support our nonprofit GTM positioning and messaging, sales enablement, and partner programs
• Collaborate with regional and partner marketing teams on nonprofit event planning
• Support in other areas like project management, thought partnership with the rest of the CLIENT’s for Good team, and long-term content planning
• AI will be a thought partner alongside you in this work, and enable you to move with speed, but we expect you to be the expert. CLIENT’s has strict AI use policies and outputs will be thoroughly reviewed by you

Requirements:

• 5+ years of experience in content marketing, campaign management, or product marketing functions
• Customer-facing experience a plus
• Exemplary copywriting and storytelling skills, with the ability to translate technical concepts into simple language
• Exceptional project management skills and attention to detail with the ability to handle multiple projects at once and drive alignment across multiple stakeholders
• Experience with Asana a plus
• Strong understanding of marketing funnel metrics and optimization tactics to maximize content performance
• Strong analytical abilities and excellent interpersonal skills
• Self-sufficient with an ownership mentality: can complete tasks and projects independently and within groups with limited management required