Content Marketing Manager

PayNearMe is on a mission to simplify the payment experience through innovative technology. The Content Marketing Manager will develop and execute a content strategy that enhances brand visibility and supports revenue growth, ensuring effective storytelling across various channels.

Responsibilities:

• Develop and execute a comprehensive content strategy aligned to brand and revenue objectives
• Create high-impact content across formats, including long-form, short-form, research reports, video, and multimedia assets, to support brand awareness, thought leadership, and pipeline growth
• Translate complex payments and fintech concepts into clear, compelling narratives tailored to enterprise buyer personas
• Maintain and manage an editorial calendar aligned to campaigns, product launches, and industry initiatives
• Promote and reinforce PayNearMe’s position as the leader in Payment Experience Management through consistent, high-quality storytelling
• Ensure all content adheres to established brand guidelines, voice, and messaging frameworks
• Partner with PR, Product Marketing, and Demand Generation to amplify campaigns and strengthen brand visibility across owned, earned, and paid channels
• Support executive thought leadership initiatives and industry positioning efforts
• Ensure content is optimized for traditional SEO, AI-powered search, and LLM-driven discovery
• Apply structured content best practices to improve visibility in AI-generated responses
• Monitor emerging AI search trends and evolve strategy to maintain authority and discoverability
• Measure impact against KPIs including engagement, brand visibility, and share of voice
• Continuously optimize content for performance and relevance
• Work closely with Product Marketing, Sales, Client Success, and Executive Leadership to identify insights and stories
• Interview subject matter experts to develop authentic, differentiated content
• Collaborate with designers and external partners to deliver polished, compelling assets

Requirements:

• 5–7+ years of B2B content marketing experience, ideally in fintech, payments, SaaS, or technology
• Exceptional writing and editing skills with a strong portfolio of long-form and short-form content
• Experience supporting enterprise sales cycles and complex buyer journeys
• Experience working with different content editing and multimedia tools, including video editors, visual editors, etc
• Strong project management skills, including working with tools such as Asana, Google Docs and more
• Familiarity with CMS platforms (e.g., Wordpress, Hubspot, Sanity)
• Detail-oriented with a strong commitment to brand consistency and quality
• Experience marketing to financial institutions, lenders, or large billers
• Experience supporting PR, analyst relations, or executive communications
• Understanding of SEO, content analytics, and evolving AI-driven search dynamics