Business Development Manager

C.A. Carlin is a leading privately held sales agency that drives revenue growth through strong client relationships and strategic sales execution. The Business Development Manager will manage client interactions, develop sales strategies, and analyze market trends to ensure business growth and exceptional service delivery.

Responsibilities:

• Serve as the primary point of contact for assigned clients
• Build trust-based relationships and ensure alignment with client goals
• Act as a client advocate internally to deliver exceptional service
• Develop and implement sales strategies to achieve revenue targets
• Present product lines to buyers, focusing on assortment, promotional planning, and execution
• Negotiate pricing, placement, and promotional opportunities
• Identify new business opportunities and lead efforts to secure incremental sales
• Monitor competitive activity and industry trends to inform growth strategies
• Analyze sales data and market trends to provide actionable insights
• Prepare regular reports on performance, opportunities, and challenges
• Partner with internal teams (analytics, retail, sales support) to execute client initiatives
• Ensure alignment and timely delivery of promotional programs and product launches

Requirements:

• Proven ability to lead sales strategy, negotiate complex agreements, and consistently deliver against revenue and growth targets
• Strong track record of owning senior‑level client relationships, building long‑term partnerships, and serving as a trusted advisor
• Ability to develop and execute account strategies that align client objectives with company goals, driving sustainable growth
• Confident presenter and communicator with experience leading buyer meetings, executive reviews, and high‑impact presentations
• Skilled in analyzing sales performance, market trends, and competitive activity to inform strategy and decision‑making
• Deep understanding of retail environments, category management, assortment strategy, and shopper behavior
• Demonstrated ability to lead initiatives, influence stakeholders, and mentor junior team members without direct authority
• Experienced in partnering with analytics, marketing, supply chain, and operations teams to deliver integrated client solutions
• Strong organizational skills with the ability to manage multiple accounts, initiatives, and deadlines simultaneously
• Thrives in fast‑paced environments, adjusts quickly to changing priorities, and maintains focus on results
• 5+ years of experience
• Previous CPG experience is a must