Marketing Manager

KeepingCount is a company that provides accounting, bookkeeping, tax advisory, and CFO services across various industries. They are seeking a Marketing Manager who will be responsible for managing the marketing operations, including HubSpot management, email campaigns, content production, and social media management to enhance lead generation and marketing effectiveness.

Responsibilities:

• Own day-to-day visibility into marketing and sales funnel performance across HubSpot, from contact to lead to opportunity to closed won
• Maintain daily, weekly, and monthly reporting to help leadership understand what is driving leads, pipeline, and revenue
• Improve source tracking, attribution accuracy, lifecycle stage consistency, and lead-routing quality in HubSpot
• Monitor lead flow and support clean handoff between marketing and sales
• Identify reporting gaps, workflow issues, lifecycle inconsistencies, and data-quality concerns that may impact performance visibility
• Support dashboard updates and recurring reporting for leadership, sales, and referral/partner channels
• Build, schedule, and manage newsletters, nurture campaigns, webinar follow-up, and broader marketing emails through HubSpot
• Support list segmentation by vertical, company size, software profile, and campaign audience
• Maintain and improve workflows tied to lead magnets, webinars, forms, nurture streams, chat tools, and popups
• Monitor email performance and support campaign optimization based on engagement and conversion outcomes
• Help ensure the database remains clean, segmented, and usable for effective campaign execution and reporting
• Manage updates to company websites, landing pages, forms, CTAs, downloadable resources, and campaign pages
• Ensure website content reflects current services, offers, messaging, campaigns, webinars, and partner initiatives
• Coordinate updates across multiple brands and conversion paths
• Support the technical connection between websites, HubSpot, tracking tools, and related lead-generation systems
• Help maintain the overall user experience and conversion integrity of website and landing page assets
• Manage the production flow of marketing content from idea through drafting, review, approval, publication, and reuse
• Coordinate with internal subject matter experts and leadership to gather insights, stories, and source material
• Support creation and publishing of blogs, case studies, webinars, guides, presentations, landing pages, email content, and related campaign assets
• Repurpose existing content into usable formats for social, email, sales enablement, webinars, and digital campaigns
• Maintain an organized and current content library
• Schedule and publish social media content across key channels in a consistent and campaign-aligned manner
• Adapt content for platform-specific formatting, tagging, and audience expectations
• Repurpose blogs, webinars, case studies, client stories, and company updates into social posts
• Refresh and coordinate graphics and templates in Canva or similar tools
• Help keep social channels active, current, and aligned to current marketing priorities
• Serve as the internal coordinator for paid media and SEO programs, ensuring vendors and agencies have the inputs they need to execute effectively
• Coordinate campaign-related content, creative assets, feedback, landing page support, and follow-up items between internal stakeholders and external agencies
• Help align PPC and SEO efforts with active offers, conversion paths, and lead-generation priorities
• Participate in recurring vendor meetings and support follow-through on action items
• Help leadership assess lead quality, campaign effectiveness, and areas needing refinement
• Support partner, referral, and co-marketing initiatives that drive awareness and lead generation
• Coordinate partner webinars, landing pages, email campaigns, and co-branded marketing materials
• Maintain partner-facing collateral and messaging
• Help track partner-generated leads and support related reporting
• Assist in keeping referral and partner workflows organized and moving forward
• Coordinate webinar setup, promotional execution, follow-up, and repurposing
• Support event and conference marketing preparation, including pages, forms, emails, promotional posts, and collateral
• Coordinate speakers, timelines, assets, and internal follow-up for webinars and campaign launches
• Help turn event and webinar activity into reusable on-demand content and nurture assets
• Help identify satisfied clients for reviews, testimonials, and case studies
• Coordinate outreach, scheduling, and development of proof-point content
• Turn positive client experiences into usable marketing and sales assets that strengthen brand credibility
• Support written and video testimonial development where appropriate

Requirements:

• Strong hands-on experience with HubSpot, including reporting, lifecycle stages, workflows, email campaigns, forms, and database management
• Strong organizational and project management skills, with the ability to manage multiple deadlines and moving priorities simultaneously
• Ability to operate in a fast-paced, multi-brand environment with a high degree of ownership and follow-through
• Strong written and verbal communication skills
• Strong attention to detail, especially related to reporting accuracy, campaign execution, and process consistency
• Ability to work cross-functionally with leadership, sales, delivery, external agencies, and subject matter experts
• Comfortable managing both tactical execution and operational follow-up
• Ability to identify problems, organize action items, and keep initiatives moving without constant oversight
• High level of accountability, professionalism, and responsiveness
• 3–5+ years of experience in marketing, marketing operations, demand generation coordination, or a related B2B marketing role
• Strong preference for candidates with HubSpot administration or advanced user experience
• Experience with marketing funnel reporting, attribution tracking, lead management, and email campaign execution
• Experience with WordPress or similar CMS platforms
• Familiarity with Canva or similar lightweight design tools
• Experience coordinating webinars, events, and multi-channel campaigns
• Experience managing or coordinating work with PPC, SEO, or digital marketing vendors is preferred
• Familiarity with CRM and sales/marketing alignment processes
• Experience in a professional services, B2B services, accounting, financial services, or outsourced services environment is a plus