Senior Product Marketing Manager

Contrast Security is a global leader in Runtime Application Security, providing innovative solutions that integrate code analysis and attack prevention seamlessly into software. The Senior Product Marketing Manager will develop and execute go-to-market strategies, conduct market research, and collaborate with sales and product teams to drive product adoption.

Responsibilities:

• Developing and executing comprehensive go-to-market strategies
• Conducting market research to identify trends and opportunities
• Collaborating with sales and product teams to drive product adoption
• Creating impactful messaging and positioning strategies to ensure market success

Requirements:

• Expertise in Market Research and the ability to analyze industry trends and customer insights to inform marketing strategies
• Proficiency in developing and implementing Go-to-Market Strategies for product launches and growth initiatives
• Strong collaboration skills to work with Sales teams, ensuring effective enablement and alignment with marketing efforts
• Experience in Product Management and Product Marketing to understand product lifecycles and deliver compelling positioning and messaging
• Strong analytical, communication, and presentation skills to influence stakeholders and drive decision-making
• Proven ability to manage multiple priorities in a fast-paced, dynamic environment
• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
• Experience in cybersecurity, software development, or technology industries