Opensignal is the leading global provider of independent insight and data into network experience and market performance. They are seeking a talented Marketing Operations Manager to lead the evolution of their marketing tech ecosystem and end-to-end lead lifecycle, ensuring effective collaboration across teams and driving operational excellence.
Responsibilities:
- Architect our GTM Strategy: Act as a core strategic advisor to Marketing and Sales leadership. You won't just "deliver" operations; you will proactively design experimentation frameworks and campaign strategies that directly influence our global growth trajectory
- Engineer a Frictionless Lead Lifecycle: Design and monitor the end-to-end journey from first touch to Sales handoff. You’ll optimize scoring, routing, and velocity to ensure no lead is left behind and Sales is always working the highest-value opportunities
- Curate a High-Impact Tech Stack: Audit, manage, and evolve our global MarTech ecosystem (HubSpot, ABM, Attribution, etc.). You are responsible for ensuring every tool in our stack earns its keep by driving efficiency or revenue
- Empower the Team through Enablement: You don't just build systems; you ensure people can use them. You’ll create the documentation and training programs that turn our internal users into HubSpot power-users, fostering a culture of self-sufficiency
- Tell the Story of Marketing’s Impact: Own the "Truth" when it comes to performance. You’ll build the attribution models and dashboards that allow leadership to clearly see how marketing influences revenue and ROI
- Cultivate a Shared Source of Truth: Collaborate with Sales Ops to ensure our data is clean, trusted, and actionable. You are the first to roll up your sleeves for data hygiene because you know it's the foundation of all strategic decisions
- Design Operational Governance: Establish and lead the intake process for all marketing operations requests. You’ll work alongside leadership to prioritize the roadmap based on business impact, ensuring we focus on high-leverage projects rather than reacting to the loudest voice in the room
- Pioneer AI-Driven Automation: Lean into the future of Ops by identifying where AI can augment our speed and quality. You’ll establish the "gold standard" for automation, ensuring we scale without losing the human touch
- Ethical Data Stewardship: Serve as the global guardian of data privacy (GDPR, CASL, etc.). You ensure our growth never comes at the expense of our customers' trust or legal compliance
Requirements:
- 7+ years of direct Marketing Operations experience
- 2+ years of admin experience with Hubspot or Salesforce
- B2B SaaS experience
- Comfortable with attribution tools, ABM platforms, and enrichment software
- Data-driven and detail-oriented
- Creative problem solver who isn't afraid of ambiguity
- Relentless desire to improve systems and processes
- Ability to communicate complex technical changes effectively
- Ability to collaborate with global stakeholder groups across Marketing, Sales, Product, and Leadership
- Experience in ethical data stewardship (GDPR, CASL, etc.)