Manager, Content Marketing

Very Good Ventures is a global consultancy that delivers clients elegant solutions using disruptive technologies. They are seeking a Manager of Content Marketing to build a content engine that drives business, generates demand, and positions VGV as an authority in Flutter and enterprise digital experience development.

Responsibilities:

• Use AI tools — including Claude Code and modern LLM workflows — to dramatically accelerate content production without sacrificing quality
• Build AI-assisted workflows for drafting, editing, repurposing, and scaling content across formats: turning one interview into five assets, one case study into a campaign
• Stay current on how AI is reshaping content creation, distribution, and discovery — and bring that knowledge into VGV's content operations
• Champion AI fluency within the marketing function as a core operational advantage
• Set VGV's content strategy across all channels and formats — defining what we make, for whom, and why it matters to the business
• Translate technical insights from developers and sales into high-impact B2B marketing content
• Build and manage a content operating model: editorial calendar, contributor network, production workflow, and distribution playbook
• Bring structure and intentionality to an already-strong content foundation — maturing cadence, quality, and measurable outcomes
• Partner with leadership to align content directly with revenue priorities and the sales cycle
• Own the case study program end-to-end — from intake to publication — as a core pillar of VGV's sales and awareness content
• Design templates and lightweight processes that make it easy for delivery teams to surface the details that make for a great story: the problem, the approach, the outcome, and the proof
• Develop a strong editorial instinct for what resonates with enterprise buyers in the digital agency space — and apply that lens to everything that comes through the pipeline
• Design and operate a content-driven lead funnel — from top-of-funnel awareness to conversion-ready assets — that measurably drives pipeline
• Commission and oversee gated assets, thought leadership campaigns, webinar programs, and event content that generate and qualify demand
• Work with VGV's technical and sales leadership to identify content gaps at every stage of the buyer journey and close them systematically
• Own attribution — track what content is driving leads, pipeline, and influenced revenue, and use that data to optimize continuously
• Own VGV's organic search strategy — ensuring content is structured, targeted, and optimized to rank for the terms that matter to our buyers
• Lead VGV's approach to Generative Engine Optimization: understand how AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews) surface content, and build a strategy to ensure VGV is cited and recommended in those results
• Stay ahead of how search behavior is shifting — from keyword-driven queries to conversational and AI-mediated discovery — and adapt the content program accordingly
• Audit existing content for SEO and GEO performance and drive a systematic improvement roadmap
• Own and manage VGV's website as a content and conversion asset — keeping it current, high-quality, and aligned with the brand and sales narrative
• Use analytics to understand what content is performing, what's converting, and what needs to be cut, refreshed, or amplified
• Continuously refine the content mix based on traffic, engagement, and pipeline data — treating the website as a living, optimizable product
• Collaborate with design and development to improve content presentation, site structure, and the user journey from first click to inquiry
• Position VGV as the expert voice in Flutter development, enterprise mobile engineering, and cross-platform architecture — not just a vendor, but a point of view
• Activate VGV's technical leaders as public voices: coordinate with engineers and architects to surface insight that becomes articles, talks, podcast appearances, and LinkedIn presence
• Develop a consistent editorial point of view that differentiates VGV in the market — opinionated, expert, and unmistakably ours
• Cultivate relationships with industry media, communities, and platforms to amplify VGV's reach and credibility
• Steward VGV's voice and tone across all content touchpoints — ensuring everything published reflects the quality and expertise the brand stands for
• Drive LinkedIn strategy and growth as a primary channel for thought leadership and brand presence
• Oversee video and podcast programming — directing production partners or internal contributors to deliver consistently high-quality output
• Ensure the sales team has the content they need to move deals: case studies, competitive positioning pieces, ROI frameworks, and capability narratives
• Partner with technical delivery and sales to capture client stories and surface proof points that resonate with enterprise buyers
• Maintain a library of current, credible, polished sales assets that reflect VGV's capabilities and wins
• Full audit of existing content, channels, website analytics, and gaps — with a clear point of view on what to keep, kill, or accelerate
• A documented content strategy and editorial roadmap aligned to VGV's revenue priorities
• Early wins shipped: at least two flagship content pieces that raise the quality bar and reflect VGV's expertise in the market
• A case study intake process in place with the delivery team
• A functional contributor and production model — internal experts activated, external partners engaged
• Content is a measurable contributor to VGV's pipeline — tracked, attributed, and growing
• VGV ranks and is cited for the topics that matter most to enterprise buyers — in search results and AI-generated answers
• VGV is recognized as a leading voice in the Flutter and enterprise mobile space — in publications, on LinkedIn, and at events
• A high-quality library of sales assets and case studies that the team actively uses to advance and close deals
• A content engine with the infrastructure, AI workflows, and systems to scale

Requirements:

• 5+ years in content marketing, with significant time in B2B tech, developer tools, digital agency, or technical professional services
• Proven track record of building content programs that drove measurable pipeline, brand authority, or both — you have data to back it up
• Experience orchestrating content production across internal SMEs, freelancers, and external partners — you know how to get great content out of busy, brilliant people
• Strong understanding of SEO fundamentals and hands-on experience with GEO — optimizing for how AI-powered search tools surface and cite content
• Experience managing or contributing to a company website as a content asset, including using analytics to drive decisions
• Comfort using AI tools (LLMs, Claude, ChatGPT, etc.) to accelerate and scale content production
• Deep understanding of the B2B content funnel and how to design content that moves buyers at every stage
• Strong editorial instincts — you can set quality standards, develop contributors, and raise the bar across a content program
• Experience with LinkedIn as a brand and thought leadership channel
• All resumes must be submitted in English
• Familiarity with Flutter, mobile development, or the broader cross-platform engineering landscape
• Experience marketing to enterprise technology buyers — CTOs, VPs of Engineering, or product leadership
• Background in agency or professional services marketing, where technical delivery has to be translated into buyer language
• Experience with video or podcast programming at a strategic level
• Hands-on experience with Claude Code or AI-assisted content workflows