Director Acquisition & Performance Marketing

Autodesk is seeking a senior performance marketing leader to own and scale a world-class, data-driven customer acquisition engine. This role is accountable for driving predictable, efficient, measurable, and scalable new customer growth by integrating media, creative, audience strategy, and funnel optimization into a cohesive performance system.

Responsibilities:

• Own the full‑funnel acquisition strategy, from first touch through conversion, ensuring media, creative, offers, and landing experiences align to audience intent and lifecycle stage
• Partner with the Head of Paid Media to oversee the planning, launch, and optimization of multi‑channel acquisition campaigns across paid social, search, affiliates, influencers, and emerging channels
• Translate company revenue and growth objectives into clear acquisition strategies, audience plans, and investment frameworks across products, regions, and moments
• Partner closely with Paid Media, Product Marketing, Digital/Ecommerce, and Brand & Creative teams to unlock funnel lift and improve conversion efficiency
• Define campaign KPIs, success criteria, and testing roadmaps; ensure campaigns launch on time, on budget, and with clear measurement plans
• Own the performance creative strategy in close partnership with Brand & Creative leadership
• Translate audience insights and performance data into clear, actionable creative briefs that inform new concepts and quarterly campaign strategies
• Build and operate a high‑velocity test‑and‑learn creative engine, continuously iterating on messaging, formats, hooks, and offers to drive conversion and efficiency gains
• Identify and scale winning creative concepts across channels and regions while maintaining brand integrity
• Ensure creative development is structured, measurable, and optimized for sustained performance outcomes—not one‑off campaign execution
• Manage the performance creative agency ensuring they produce high-quality, efficient and cost effective work aligned to our performance outcomes
• Partner with Marketing Insights & Analytics and Finance to assess acquisition impact across the full customer lifecycle, not just first conversion
• Own performance governance, including visibility into spend, ROI, efficiency tradeoffs, and investment pacing
• Analyze test results against benchmarks to determine when to scale, refine, or sunset initiatives, documenting learnings and building repeatable growth playbooks
• Balance short‑term performance optimization with long‑term value creation, including CAC, payback, and lifetime value considerations
• Operationalize winning tactics by transitioning them into scalable programs with SOPs, templates, and clear ownership models
• Establish and own weekly, monthly, and quarterly acquisition operating rhythms, including performance reviews, test readouts, and strategic planning sessions
• Maintain strong operational rigor across timelines, budgets, testing velocity, and documentation in a fast‑paced environment
• Leverage AI and automation to increase execution speed, improve output quality, and reduce operational friction
• Drive a 'do more with less' operating model by increasing throughput, lowering cost per output, and improving learning velocity
• Build, lead, and develop a high‑performing acquisition and performance marketing team, setting clear goals, priorities, and development paths
• Act as the primary acquisition partner to senior leaders across Paid Media, Product Marketing, Brand & Creative, Insights & Analytics, Finance, and Digital/Ecommerce
• Serve as the central point of accountability for acquisition strategy and execution, ensuring alignment with retention, lifecycle, and broader business priorities
• Provide clear, concise performance updates to senior leadership, highlighting results, risks, learnings, and recommended actions

Requirements:

• 10–15+ years of experience in performance marketing, growth, or digital acquisition
• 5+ years of people leadership experience managing geographically distributed, high-performing marketing teams
• Bachelor's, Master's or equivalent degree in marketing, communications or related field
• Proven track record of scaling customer acquisition in SaaS, technology, or B2C/B2B environments
• Demonstrated ownership of large-scale marketing budgets with direct accountability for ROI and growth outcomes
• Hands-on experience building or operationalizing AI-driven workflows (e.g., agents, copilots, automation) to improve execution speed, insight generation, or marketing productivity
• Deep expertise building cross-channel acquisition campaigns and integrating paid, owned and earned channels
• Experience building or transforming performance marketing functions or centers of excellence
• Strong background in full-funnel measurement and attribution, including CAC, LTV, ROAS, and pipeline attribution
• Agency account management or agency-side experience
• Experience working in global, matrixed organizations
• Fluency in the evolving MarTech & AdTech landscape and its role in campaign orchestration and optimization
• Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)