Associate Manager, Consumer Integrated Marketing

The Sage Group’s client is seeking an Associate Manager, Consumer Integrated Marketing to develop integrated marketing strategies for their consumer business. This role involves overseeing multiple marketing campaigns, collaborating with cross-functional teams, and optimizing marketing efforts to support top Reservations Merchants.

Responsibilities:

• Oversee 20-30 concurrent integrated campaigns for our Top Reservations merchants each quarter, liaising with external and internal stakeholders to build marketing programs across paid media, promotions, CRM, & in-app
• Write creative / strategic briefs, set the marketing strategy, oversee GTM deployment, deliver impact reporting, drive cross-functional alignment, and provide regular status updates on campaign progress with key stakeholders from sales, strategy & operations, marketing, and analytics
• Develop customized co-marketing strategies and plans for one Top Reservations merchant partner each quarter
• Scale winning strategies to future SMB acquisitions
• Use a data-first approach to set goals for our campaigns and optimize our marketing against those goals, to improve profitability, volume, and DoorDash new customer acquisition

Requirements:

• Bachelor's degree or higher; MBA a plus
• 5+ years as a Marketer spanning integrated marketing or brand and media
• Strong organizational skills, ability to manage at the lowest level of detail, and strong executional prowess
• Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders
• A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources
• A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across (both internal and external) marketing partners (ie. CRM, paid media, creative, etc), analytics, product, etc