Senior Demand Marketing Manager

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. They are seeking a motivated and skilled Senior Demand Marketing Manager to own the strategy, execution, and performance of multi-channel campaigns that drive awareness, pipeline, and revenue.

Responsibilities:

• Lead Integrated Campaign Strategy & Activation
• Lead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targets
• Define campaign themes, account- and persona-based audience segmentation, offers, and full-funnel activation plans
• Build integrated campaign briefs outlining messaging, channel mix, KPIs, performance goals, and testing hypotheses
• Use AI to accelerate campaign research, message development, audience synthesis, and brief creation while applying strong judgment, source validation, and quality control before launch
• Partner with Brand, Content, Events, and Product Marketing to package campaign themes into cohesive, multi-channel activation plans including offers, landing pages, CTAs, nurture tracks, webinar/virtual event plans, and paid promotion strategy
• Design and execute 1:many and 1:few ABM campaigns for priority target accounts and segments, coordinating multi-channel touchpoints in partnership with Sales
• Identify opportunities to use AI to improve campaign planning, personalization, speed, and execution efficiency
• Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables to ensure coordinated distribution and measurable performance
• Ensure consistent campaign positioning across all touchpoints
• Content Strategy & Activation for Campaigns
• Own channel distribution planning for campaign content across email, paid, web, webinars/virtual events, and field/event moments
• Define campaign content requirements and align with the Content team on briefs and storytelling assets needed to support campaign goals
• Align on timelines and production needs to ensure campaigns launch on schedule
• Leverage customer stories, guides, research reports, blogs, videos, and other owned content as the foundation for campaign activation
• Use AI and approved tools to adapt campaign narratives into channel-specific assets, accelerate iteration, and support content repurposing while maintaining brand consistency and message accuracy
• Partner with Content and Brand to translate core messaging into scalable, repeatable campaign assets using a mix of human creativity, AI support, and sound editorial judgment
• Own webinar and virtual roundtable programming end-to-end, including promotion strategy, speaker management, run-of-show, production timelines, and post-event nurture and content repurposing
• Ensure campaign distribution amplifies and extends the reach of high-value content
• Drive Distribution, Conversion & Revenue Performance
• Own channel performance across campaign touchpoints (email, paid, nurture, landing pages, webinars/virtual events, etc.)
• Partner with the paid media team to activate campaign narratives within performance programs, including account-based strategies
• Continuously optimize landing pages, forms, nurture sequences, and CTAs to increase conversion rates and pipeline velocity
• Build and refine nurture and lifecycle flows that accelerate funnel progression
• Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact
• Analyze results, optimize in-flight campaigns, and implement structured testing frameworks
• Apply AI and automation to accelerate campaign analysis, identify optimization opportunities faster, improve testing velocity, and support more personalized campaign experiences where appropriate
• Use data, testing, and AI-assisted insight generation to refine landing pages, nurture flows, CTAs, and channel performance over time
• Partner with Marketing Operations to ensure accurate attribution and performance reporting
• Support Product Launches & GTM Initiatives
• Collaborate with Product Marketing to bring new products and features to market through integrated campaigns
• Align campaign activation with product positioning, buyer journey stages, and sales priorities
• Ensure campaigns drive awareness, consideration, and measurable revenue impact
• Translate GTM priorities into ABM-ready plays for target accounts, including segment-specific messaging and coordinated channel activation
• Drive Cross-Functional Alignment
• Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders
• Partner with Sales to align on target account priorities, buying group engagement, and follow-up plays
• Lead campaign retrospectives to surface insights and optimization opportunities
• Share wins and learnings across the organization
• Share effective AI-assisted workflows, prompts, and campaign learnings that improve repeatability and raise the team’s overall speed and quality
• Partner cross-functionally to identify where AI can improve campaign execution, insight generation, and go-to-market effectiveness without compromising customer experience or brand standards

Requirements:

• 5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred) with a proven track record of driving pipeline and revenue impact
• A well-rounded 360° marketer who can translate business priorities into full-funnel campaign strategy and execute across channels
• Comfortable operating with urgency in a fast-paced environment, balancing strategic thinking with hands-on activation and continuous in-market optimization
• Data-driven and accountable for performance, with experience owning KPIs such as engaged accounts, MQLs, conversion rates, pipeline influence, and revenue contribution
• Demonstrated experience applying AI in day-to-day marketing work, or a strong track record of proactively experimenting with new AI tools and translating that curiosity into measurable workflow improvements
• Systems-oriented builder who creates scalable campaign frameworks and leverages AI and automation to increase speed, repeatability, and efficiency
• Strong judgment in applying AI responsibly, including knowing when to rely on automation, when to validate outputs, and when human review is essential
• Strong cross-functional collaborator experienced partnering across Sales, Product Marketing, Content, Brand, Events, and Operations
• Experience supporting account-based marketing motions (1:many/1:few) and partnering with Sales on account prioritization and follow-up
• Proficient in HubSpot, Salesforce, WordPress, and relevant ABM tools (6sense, Demandbase, UserGems)
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
• Experience scaling campaigns in a growth-stage B2B SaaS company
• Strong partnership with content and creative teams to bring campaigns to life
• Practical examples of using AI to improve campaign speed, content quality, experimentation, personalization, or performance insights
• Experience building repeatable AI workflows or agents that improved marketing efficiency or campaign outcomes
• A self-directed habit of testing new tools and turning one-off AI use into repeatable team practices
• Experience managing paid media strategy and agency relationships
• Familiarity with marketing automation and lifecycle strategy
• Experience building repeatable ABM playbooks, including target account segmentation, buying group considerations, and account-level measurement
• Experience marketing to commercial service contractors or within field service technology