Strategic Marketing Manager, Remote

Aledade, Inc. is a public benefit corporation focused on empowering independent primary care. They are seeking a Strategic Marketing Manager to develop and execute an Account-Based Marketing (ABM) plan, coordinate multi-channel marketing campaigns, and ensure alignment with business objectives.

Responsibilities:

• Partner with the Strategic Director to develop and refine a comprehensive ABM strategy that aligns with the organization's strategic goals
• Conduct market research and competitive analysis to inform strategic planning and targeting of high-value accounts
• Partner with the Strategic Accounts Team and Strategic ABM Specialists to ensure alignment and successful implementation of ABM strategies
• Develop segment-specific strategies and ensure the integration of marketing innovation to drive engagement
• Plan and execute multi-channel marketing campaigns in line with strategic objectives
• Collaborate with cross-functional teams, including portfolio, digital campaigns, Brand/communications, Partnerships, and marketing operations, to ensure cohesive project delivery
• Optimize marketing efforts by leveraging analytics to track campaign performance and implement improvements
• Work closely with the Strategic Director, Strategic Sales and Strategic ABM Specialists to ensure a unified approach to Strategic Account objectives
• Provide guidance and support to other team members, fostering a collaborative environment
• Drive effective communication within the strategy team and cross-departmentally to align efforts and maximize impact
• Monitor and report on the effectiveness of ABM campaigns utilizing data analysis to track success metrics
• Collaborate with the Strategic Director and VP of Strategic Sales to refine and enhance strategy based on performance data and industry trends

Requirements:

• Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, health care or related discipline
• 5-7 years of experience in marketing, with a focus on strategic or account-based marketing
• Experience in developing and implementing ABM strategies
• Strong analytical, communication, and project management skills
• Demonstrated ability to work collaboratively in a cross-functional environment
• Experience working in healthcare marketing or with healthcare organizations
• Proficiency in marketing automation, ABM platforms, CRM platforms like Salesforce, and other relevant tools
• Proven ability to lead strategic marketing initiatives to drive business growth
• Experience with data analytics and KPI tracking to inform marketing strategies
• Strong leadership and team management skills
• Excellent communication, organizational and collaboration skills
• Ability to work in a fast-paced, dynamic environment
• Demonstrated expertise designing and launching complex, personalized ABM campaigns in partnership with sales organizations
• Strong understanding of enterprise sales cycles, pipeline acceleration, and account-based engagement techniques
• Up-to-date knowledge of industry trends and best practices in strategic marketing and business development