Key skills
Digital MarketingPaid Digital ChannelsSEOSEMMarketing AutomationCampaign ManagementPerformance ManagementBudget ManagementMarketing OperationsAffiliate MarketingData-driven decision makingCollaborationCustomer SuccessSales
About this role
HighLevel is a cloud-based marketing and sales platform that empowers businesses to enhance their digital presence. The Manager of Digital Marketing will lead the Digital Marketing team, driving impactful programs that fuel growth and ensuring alignment with business goals.
Responsibilities:
- Lead, mentor, and grow the Digital Marketing team, ensuring alignment to business priorities, clarity of goals, and professional development
- Foster a high-performance culture built on accountability, collaboration, and innovation
- Drive digital marketing programs that directly fuel business growth through: Recruiting and activating new affiliates in the affiliate program
- Launching campaigns that generate trials of the platform
- Executing ticket sales and promotional marketing for events and ongoing campaigns
- Own the cadence and execution of promotional campaigns, ensuring the right customers receive the right message at the right time
- Build and optimize customer lifecycle touchpoints, from lead capture to trial conversion to product adoption
- Establish and monitor KPIs such as trial conversion and adoption metrics
- Translate performance data into actionable insights, driving continuous optimization across channels
- Provide regular reporting and executive-level insights that connect marketing performance to business outcomes
- Partner with Product Marketing, RevOps, Customer Success, and Affiliate Management to ensure alignment on acquisition, retention, and revenue goals
- Serve as the key POC for the Digital Marketing team
Requirements:
- 8–10+ years of experience in digital marketing, with at least 4+ years in a people management role
- Demonstrated success leading digital marketing teams in high-growth environments
- Proven track record of designing and executing strategies that drive measurable business outcomes
- Strong expertise in paid digital channels, SEO/SEM, social, and marketing automation
- Experience managing budgets, marketing operations, and cross-functional initiatives
- Bachelor's degree in Marketing, Business, or related field
- MBA preferred