Social Media/Digital Marketing Manager - Hospitals

UHS is one of the nation’s largest and most respected providers of hospital and healthcare services, and they are seeking a Social Media/Digital Marketing Manager for their Atlanta Market. This role will support digital marketing strategies for UHS's behavioral health facilities and will involve planning and implementing marketing programs to promote services and generate leads.

Responsibilities:

• Determines needs, collects and organizes content, identifies differentiation, engages with the UHS internal Agency for creation/design and deployment of digital marketing across channels
• Plans and initiates development of digital assets, marketing campaigns and other digital touch points, while also owning the maintenance of analytics metrics and campaign reporting
• Plans robust social media content and posts regularly on respective facility accounts across Facebook, LinkedIn and Instagram
• Supports awareness and generates leads through developing and orchestrating a marketing plan utilizing all appropriate online and traditional media platforms for inpatient and outpatient admissions, event registrations, and outside referral relationships
• Spearheads utilization of best practices across channels, through existing vendors and platforms and/or identifying need for vetting of additional functionalities/services to support evolving business needs
• Engages with the internal Agency – including Account, Creative, Digital, PR, and Social Media teams – to align campaign strategy, share insights, identify best practices, initiate projects and ensure integrated presentation to consumer audiences

Requirements:

• Bachelor's Degree in marketing or related field required
• 5 years of healthcare marketing manager experience required
• Proficient knowledge of marketing metrics and Digital Analytics platforms
• Strong proficiency in conducting research via the Internet
• Understanding of client-facing interaction
• Proficient in Microsoft Office Suite and social media platforms
• Strong sense of urgency and problem-solving skills
• Ability to analyze and assess new developments in the industry
• Knowledge of the Atlanta area behavioral healthcare market preferred