Data Analyst, Optum Marketing (Eden Prairie, MN)

Optum is a global organization that delivers care aided by technology to improve health outcomes. They are seeking a Data Analyst to support enterprise-wide marketing measurement, attribution, and performance reporting, translating complex data into actionable insights that drive business growth.

Responsibilities:

• Serve as a key analytics partner for the Customer Data Platform (CDP), supporting reporting, insight generation, and business adoption
• Partner with marketing and business stakeholders to understand objectives, define requirements, and deliver analytics solutions that support decision-making
• Lead discovery sessions to capture business questions, data needs, and success metrics for dashboards and analytical deliverables
• Gather, document, and analyze business requirements across multiple channels and customer touchpoints
• Perform data exploration and analysis to identify trends, risks, and opportunities related to campaign effectiveness, engagement, and conversion
• Translate analytical findings into clear, actionable insights and recommendations for both technical and non-technical audiences
• Identify and assess new and existing data sources needed to meet evolving business and reporting needs
• Develop a strong understanding of data structures, limitations, and dependencies, asking the right questions to ensure high-quality outcomes
• Collaborate with Advanced Analytics partners to support predictive models and advanced measurement efforts, as needed
• Manage large and complex datasets to support campaign measurement and reporting
• Partner with marketing teams to ensure accurate campaign tracking across online and offline channels
• Monitor key performance metrics and operational processes to proactively identify issues or anomalies and coordinate timely resolution
• Contribute to the ongoing standardization of metrics, reporting frameworks, and self-service dashboards

Requirements:

• 2+ years of applied data analysis experience, including the ability to frame insights into compelling stories for business stakeholders
• Experience working with B2B, customer-level, campaign, or engagement data in a marketing or analytics context
• Experience with marketing analytics platforms and tools, including Adobe Customer Data Platform (CDP), Marketo, Eloqua, and visualization tools such as Power BI, Tableau, or DOMO
• Proficiency with data analysis and querying tools such as Excel and SQL
• Results driven mindset with the ability to operate effectively in a dynamic, evolving environment
• Solid organizational skills with the ability to manage multiple priorities and deliverables
• Comfort working in ambiguous problem spaces with limited upfront definition
• Experience working across multiple technologies, datasets, and analytics tools
• Strategic and creative problem‑solving skills, with the ability to think holistically while executing tactically
• Proactive mindset with the ability to identify issues early and act decisively with minimal oversight
• Solid verbal and written communication skills, with attention to detail
• Ability to collaborate effectively across marketing, analytics, and technology teams