Marketing Consultant - Marketing Performance Management & Analytics

IBM is a leader in consulting, helping companies navigate their hybrid cloud and AI journeys through innovative solutions. As a Marketing Consultant, you will focus on designing transformative solutions for clients, driving change management, and aligning Adobe's capabilities with clients' strategic goals to enhance their performance marketing and analytics processes.

Responsibilities:

• Assess current-state performance marketing and analytics processes: planning, forecasting, optimization, measurement, and reporting workflows
• Diagnose issues across tagging, attribution, incrementality testing, KPI governance, insight‑to‑action loops, and measurement/test framework gaps
• Map current-state processes and design future-state operating models, including decision frameworks, RACI, and reporting cadence
• Advise on GenAI-enabled use cases (forecasting, automated insights, anomaly detection, optimization recommendations)
• Recommend improvements across analytics and measurement tools (GA4, Adobe Analytics, Looker/Tableau) and media data processes
• Lead stakeholder interviews across media, analytics, finance, data engineering, and marketing leadership to identify capability gaps
• Build roadmaps for improving analytics maturity, cross-functional alignment, and operational effectiveness

Requirements:

• Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations
• Advanced Analytical Skills: Deep expertise in measuring the effectiveness of implemented solutions, identifying areas for improvement, and optimizing results to deliver impactful outcomes for clients
• 10+ years in performance marketing strategy, analytics consulting, or marketing operations with strong exposure to measurement and optimization
• Deep understanding of performance marketing KPIs, analytics workflows, test-and-learn frameworks, and reporting governance
• Ability to design future-state analytics and performance operating models and drive AI/GenAI adoption
• Executive presence and the ability to translate complex analytics issues into clear business recommendations
• Experience in B2B Marketing and with technologies such as Adobe & Salesforce