Growth Marketer

Credit Key is a fast-growing startup focused on disrupting B2B lending by providing flexible pay-over-time solutions to businesses. The Growth Marketer role is responsible for overseeing the lead generation strategy across various digital channels and optimizing performance metrics, while collaborating closely with creative teams and partner relationships.

Responsibilities:

• Own top-of-funnel lead generation strategy across paid and organic channels, with accountability for pipeline volume, CPL, and lead quality metrics
• Develop and oversee integrated marketing roadmaps across paid media, social, email/SMS, and e-commerce
• Support partner relationships—leading calls, guiding strategy conversations, and translating business goals into clear marketing direction
• Oversee performance and analytics, connecting numbers to narrative and using data to inform optimization and decision-making
• Approve and refine deliverables across channels, ensuring they are strategically sound, detail-oriented, and partner-ready
• Collaborate closely with the creative team to ensure marketing strategy and creative execution are fully aligned
• Lead reporting and insights—clearly communicating results, learnings, and next steps internally and externally

Requirements:

• 5 - 7 years experience marketing within fintech, lending, marketplace, or enterprise retail environments strongly preferred
• Demonstrated experience running performance marketing campaigns with accountability for ROAS, CAC, CPL, and LTV — across Google Ads, Meta, and affiliate or partner channels
• You've marketed a financial product, a marketplace, or a B2B SaaS platform and you understand that the path from impression to funded merchant is longer and more nuanced than a DTC conversion funnel. You know how to build lead gen infrastructure, not just run campaigns
• Proficiency with collaboration and analytics tools (Shopify, Hubspot, Google Workspace, Notion, Meta Business Suite, Google Ads, etc.)
• Fintech or lending compliance familiarity is a plus
• Experience with co-marketing or partner marketing programs
• Bachelor's degree
• Deeply analytical, with the ability to connect performance metrics to brand and business outcomes
• Experienced in project-managing complex workflows
• Strong written and verbal communication skills, including the ability to write, edit, and approve copy across channels
• Confident leading partner conversations and presenting strategy and results
• Passionate about building and scaling digital-first brands
• Comfortable wearing multiple hats in a fast-paced, lean-resourced startup environment