Spartan College of Aeronautics and Technology is seeking a Business Development Flight Manager to influence prospective customers' decisions to train at their flight school. The role involves outreach, presentations, and supporting enrollment management efforts while collaborating with internal teams on marketing initiatives.
Responsibilities:
- Develop an understanding of FAA Part 141 and/or Part 61 flight training offered by the campus
- Understand the value of and champion any Pathway program
- Attend special events such as career days/fairs, college nights, and training events
- Initiate contact with prospective students and set appointments with the student and parents (if needed)
- Interview prospective students and assist them in completing their enrollment paperwork
- Ensuring all leads (Walk-Ins, SEO – short term, and events) are being entered into our CRM properly
- Being able to help troubleshoot lead issues
- Facilitate document collection as needed
- Submit content for the flight school
- Responding to inquiries/comments
- Asset creation (photos, marketing copy recommendations)
- Email list management (additions, adjustments, etc.)
- Collaborate with Marketing, Analytics, and our Agency to analyze performance trends/patterns which drive acquisition, retention, and alumni engagement
- In partnership with Marketing, enhance our current nurture campaigns, which also leverage analog channels such as Events
- Partner with Marketing to identify any content (e.g. assets, news, trends, etc.) that can be used to educate existing customers and drive new ones
- Contribute to an Organic Social Media Marketing center of excellence, sharing and growing best practices
- Monitor and lead response management efforts for the flight school
- Actively engage in dialogue with existing/prospective students and alumni in established and emerging social media platforms (blogs, social networks, forums)
- Drive localized offline Marketing support that supports the awareness at our campuses
- Partner closely with IT to ensure data accuracy for all channels and contribute to the enhancement of future state reporting
- Produce ad-hoc analysis for senior leaders
- Manage customer count and active engagement with current customers for retention purposes
Requirements:
- High School Diploma or GED required
- 3+ years outside sales, intangible sales, marketing, or admissions experience required
- This position requires a valid driver license, clean MVR and proof of car insurance
- Bachelor's degree preferred