Loyalty Marketing Manager- Product

Trident Consulting is currently seeking a Senior Loyalty Marketing Manager- Product for one of our industry-leading clients. The role focuses on leading loyalty and retention strategies that increase rider engagement, frequency, and lifetime value through innovative loyalty programs and data-driven marketing.

Responsibilities:

• Develop and execute loyalty and retention marketing strategies
• Manage end-to-end customer journey (awareness → engagement → retention)
• Design and test innovative loyalty programs
• Analyze performance metrics (engagement, retention, adoption)
• Use customer insights and behavioral data to optimize campaigns
• Collaborate with product, analytics, and business teams

Requirements:

• 7+ years in marketing
• 5+ years in loyalty/retention/CRM
• Experience with B2C or consumer tech companies
• Strong analytical and data-driven mindset
• Experience with customer insights and behavioral marketing
• Excellent communication and stakeholder management skills