Senior Paid Social & Influencer Manager

Headspace is a company dedicated to providing mental health support through innovative technology and evidence-based content. The Senior Paid Social & Influencer Manager will develop and execute high-performing paid social and influencer programs to drive DTC growth and enhance the company's marketing strategy.

Responsibilities:

• Manage all aspects of paid social campaigns across web and app including ideation, setup, execution, reporting, and optimization across Meta and TikTok with the support of the Paid Social Associate
• Proactively implement a rigorous test-and-learn strategy — including incrementality testing (e.g., geo holdouts, conversion lift studies, and platform-native experiments) — to validate channel impact, fuel learnings, and iterate accordingly
• Lead creative strategy and development for paid social, partnering closely with Creative, Brand, and external partners to brief, build, review, and iterate on paid assets. Translate performance data into a clear creative direction that improves CAC, CVR, & CTR
• Leverage AI tools (e.g., generative creative tools, AI-powered audience insights, automated optimization platforms) to scale creative testing, improve efficiency, and surface actionable insights faster
• Own building and evolving channel best practices for paid social with the guidance of the Sr. Manager, Performance Marketing
• Lead analytics and performance reporting for paid social, translating insights into clear recommendations for channel optimization and team learning
• Own the relationship with platform partners to seek out new testing and optimization opportunities
• Build, scale, and strategically own a high-impact influencer ecosystem across creators, designed to drive incremental revenue, net-new customer acquisition, and long-term channel growth
• Own end-to-end influencer execution and strategic oversight, including agency management and leadership, ensuring operational excellence, clean tracking, and accurate attribution
• Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy based on conversion performance data
• Lead creative briefing and content review for influencer campaigns, providing clear, actionable feedback to ensure brand alignment and performance-driven storytelling
• Design and execute influencer testing frameworks across landing pages, offers, story arcs, audience niches, etc
• Leverage AI-powered tools for creator discovery, content performance prediction, and data synthesis
• Track, analyze, and report on influencer performance weekly to leadership and cross-functional partners, iterating strategy based on results