Senior Lifecycle Marketing Manager

Scalence L.L.C. is seeking a Senior Lifecycle Marketing Manager to lead lifecycle marketing initiatives focused on customer engagement and retention strategies. This role requires strong strategic thinking and independent execution, as it will cover for the Director of Lifecycle Marketing during maternity leave.

Responsibilities:

• Lead end-to-end lifecycle campaign strategy and execution, including email and SMS programs across multiple customer segments (consumers, installers, and partners)
• Own and execute our monthly email newsletter program, creating personalized content for unique audiences across lifecycle stages to engage and nurture them with educational content on home electrification
• Independently manage campaign production, including writing high-performing email and SMS copy, collaborating with the design team on creative assets, conducting quality assurance, and deploying campaigns through our email and SMS service providers
• Drive customer engagement and retention strategy in partnership with Directors of Brand and Product, identifying opportunities and developing campaign roadmaps
• Optimize email performance through systematic A/B testing of subject lines, content, CTAs, design elements, and send strategies
• Build and maintain strong cross-functional relationships across multiple levels, facilitating timely feedback and approvals while managing competing priorities
• Analyze and report on campaign metrics, translating data insights into actionable recommendations and making tactical decisions to improve performance
• Manage project timelines and stakeholder communications autonomously, escalating only when strategic input is needed