Digital Commerce- Mobile and Online Banking-Vice President

Citi is focused on Digital Sales transformation through its Digital Sales Transformation team. The role involves managing the cross-sell and merchandising strategy for US Consumer Cards, leading a Digital P&L function, and driving revenue and engagement through data-driven initiatives.

Responsibilities:

• Define end to end roadmap and strategy to drive digital commerce growth for existing customers
• Lead and own offer Placement & Merchandizing strategy, data driven performance marketing insights, Test & Learn initiatives and new feature recommendations
• Evaluate the potential to leverage and implement personalization strategies with key stakeholders
• Leverage research, analytics, data-driven insights to develop marketing roadmaps, improve user experiences and increase client engagement
• Create experiences that drive repeat and loyal buyers of Citi’s products and solutions
• Actively drive year over year growth, including, but not limited to, customer visits and overall engagement
• Identify innovations and lead “test and learn” experiments to increase customer value
• Defines and measures the KPIs for a platform product
• Manage external partners and ongoing relationships with technology, operations, and risk partners among others to progress overall objectives
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency