Marketing Manager

XP Health is on a mission to revolutionize vision care through cutting-edge technology. They are seeking a Marketing Manager to drive growth across the full member lifecycle, focusing on client acquisition, engagement, and retention through integrated marketing campaigns.

Responsibilities:

• Own and execute integrated marketing campaigns that drive brand awareness, member engagement, and growth across email, social, display, direct mail, and content channels
• Lead lifecycle marketing execution, including building, QA’ing, and launching campaigns in partnership with engineers and third-party vendors
• Code and QA templates
• Schedule email and SMS sends
• Troubleshoot delivery or performance issues
• Support client reporting
• Ensure marketing communications are well-designed and effective, with layouts optimized for performance, usability, and mobile experience
• Analyze campaign performance and translate insights into optimizations that improve engagement, conversion, and retention
• Partner with Sales to align marketing efforts with revenue goals and support pipeline growth
• Plan and execute events, product launches, and promotional initiatives that increase awareness and drive adoption
• Build and maintain strong relationships with external clients, partners, agencies, and vendors
• Represent the Marketing function in client meetings, clearly communicating strategy, performance, and next steps