Tali AI is on a mission to build industry-leading products that solve real-world problems for clinicians today. The Demand Generation Manager will lead campaign strategy and collaborate closely with marketing and sales teams to drive awareness and engagement with healthcare organizations.
Responsibilities:
- Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives
- Define audience segments, messaging, and creative direction for campaigns
- Collaborate with the Paid Marketing Specialist to launch and optimize paid media across channels
- Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
- Analyze performance across channels to identify what drives growth and double down on what works
- Continuously test new channels, creative concepts, and conversion paths