Global Director, Product Solution Design

Coins.ph is seeking a visionary and strategic Head of Product Solution Design to lead their end-to-end product design function. This role involves overseeing a talented team of designers and strategists to craft seamless user journeys that align with business goals and deliver exceptional customer value.

Responsibilities:

• Define and own the vision, strategy, and roadmap for the Product Solution Design function under Global Product team
• Build, lead, and mentor a high-performing team of Product Designers, UX/UI Designers, Design Researchers, and UX Writers
• Advocate for design excellence and user-centric thinking across all levels of the organization including Coins Payment, Crypto Trading and other products
• Partner with Product, Engineering, Marketing, and Business teams to ensure holistic and cohesive product experiences
• Oversee the end-to-end design process, from discovery and ideation to wireframes, prototypes, and final UI
• Implement design systems, frameworks, and tools that drive consistency and efficiency at scale
• Champion design thinking and research-led innovation, integrating user feedback and data into all design decisions
• Ensure designs are accessible, inclusive, and optimized for all platforms (mobile, web, etc.)
• Own the entire user journey and experience lifecycle, identifying pain points and opportunities for continuous improvement
• Develop metrics and KPIs to measure user satisfaction, usability, and design impact
• Drive initiatives to improve user onboarding, engagement, conversion, and retention through superior design
• Act as the voice of the user in strategic discussions and decision-making forums
• Effectively communicate design vision, strategies, and updates to stakeholders at all levels
• Foster a culture of collaboration, experimentation, and continuous learning within the design team and beyond

Requirements:

• 5+ years of experience in product design, UX/UI, or user experience strategy, with at least 4 years in a leadership or head-of-role
• Proven experience designing for digital products at scale (fintech, crypto, super apps, payments, or e-commerce experience preferred)
• Strong portfolio demonstrating deep expertise in design strategy, user journeys, and end-to-end product design
• Mastery of design and prototyping tools such as Figma
• Deep understanding of human-centered design, accessibility principles, and responsive design
• Experience working with cross-functional teams in agile/scrum environments
• Strong analytical and problem-solving skills, with the ability to interpret complex data and translate into design insights
• Excellent communication and storytelling skills; able to influence executive stakeholders
• Background in behavioral science, design psychology, or UX research is a plus
• Prior experience in fintech, payments, digital wallets, or blockchain/crypto industries
• Familiarity with front-end technologies (HTML/CSS, JavaScript) is an advantage