Marketing Manager – Loyalty & Retention

Trident Consulting is seeking a Marketing Manager – Loyalty & Retention for a fast-growing, publicly traded tech company in the mobility space. The role involves creating and executing loyalty marketing strategies to enhance rider engagement and retention, working closely with cross-functional teams to shape loyalty programs and drive their adoption.

Responsibilities:

• Create and execute comprehensive loyalty marketing strategies that drive rider frequency, retention, and lifetime value
• Lead inbound and outbound marketing for loyalty programs, optimizing the customer journey from awareness to active program engagement
• Develop and test novel loyalty program constructs that go beyond traditional rewards to build genuine rider affinity
• Leverage deep customer insights to understand what drives rider loyalty, using research to inform program evolution and marketing approach
• Monitor and analyze performance metrics including rides per rider, program adoption, engagement rates, and retention, using insights to optimize initiatives
• Collaborate with Strategic Business Development, Product, Research, Design, and cross-functional partners to shape loyalty strategy and roadmap
• Be the voice of the rider, ensuring loyalty programs and communications resonate emotionally while delivering business results
• Tackle ambiguous problems with a strategic mindset, creating thoughtful recommendations for how to evolve Client’s approach to loyalty marketing
• Act as a thought leader within the organization, championing customer-centric approaches to building lasting rider relationships

Requirements:

• 7+ years experience in marketing with 5+ years in loyalty marketing, retention marketing, or consumer engagement programs
• Proven track record of designing and executing loyalty programs or retention strategies that drive measurable business outcomes
• Experience applying behavioral psychology and customer insights to create emotionally resonant marketing experiences
• Analytical thinker with experience in data-driven marketing. Ability to balance quantitative performance metrics with qualitative customer understanding
• Strong interpersonal skills with the ability to collaborate, influence, and work cross-functionally with internal stakeholders across product, analytics, and business development
• Extremely strong written and verbal communication skills. Comfortable presenting strategic recommendations to executive leadership
• Thrives in fast-paced environments and can adapt quickly to shifting priorities. Bias toward action with ability to identify opportunities and simplify complex problems
• Passion for understanding what makes customers tick and translating insights into programs that drive loyalty
• B2C, Consumer Tech candidate backgrounds