Brand Marketing Manager - Aesthetics

Direct Sales Recruiting, LLC is a recruitment organization seeking a Brand Manager for a global leader in medical aesthetics. The role involves creating and implementing brand strategies to drive growth and engagement, utilizing market insights to develop effective marketing programs and campaigns.

Responsibilities:

• Develop and implement brand strategy to promote awareness and growth
• Create brand plans, campaigns and programs to meet/exceed revenue objectives and drive business
• Manage brand budgets and align marketing investments; tracking and reporting KPIs
• Maintain knowledge of market competitors and utilize knowledge to create go-to-market and brand strategies
• Lead strategy of product lifecycle; launches, balance market needs, fit within existing portfolio and profitability
• Manage development and implementation of marketing programs that drive engagement and brand appeal
• Ensure brand storytelling consistency and creativity within agency partners; manage projects, conduct post product launch evaluations to influence outcomes
• Support client acquisitions, loyalty and retention by developing sales tools and marketing assets
• Leverage analytics, optimizing performance and ROI supporting omnichannel engagement and measuring campaign performance
• Communicate brand performance and identity opportunities in collaboration with other depts
• Collaborate with internal depts. to manage P&L performance, promotional ROIs and pricing scenarios
• Establish relationships with KOLs and clients; create brand advocacy and programs
• Travel as needed to engage with sales teams and clients, educate and ensure brand alignment
• Attend conferences and events as brand advocate

Requirements:

• Bachelor's Degree required, MBA a plus
• Min. 8+ years of Marketing experience within Medical Device, Aesthetics and/or Dental
• Marketing Management experience within Aesthetics required
• Experience within Aesthetics industry, preferably Aesthetic Lasers
• Experience creating brand plans, marketing programs and executing product launches
• Experience with the 4Ps of Marketing - Product, Price, Place, and Promotion
• Previous experience in product lifecycle management and commercialization
• Strong downstream marketer that works with commercial sales teams and HCPs
• A&P budget and vendor contract management experience
• Ability to develop and execute strong brand plans
• Knowledge/Understanding of digital marketing, analytics and omnichannel engagement
• Excellent leadership skills
• Strong communication and project management skills
• Ability to travel up to 30% to HQ and events