Growth Marketing Specialist

Basetwo AI is a fast-growing Toronto-based startup on a mission to enhance manufacturing through AI technology. They are seeking a data-driven Growth Marketing Specialist to execute demand generation campaigns targeting technical leaders in the manufacturing sector, focusing on optimizing marketing efforts and driving pipeline growth.

Responsibilities:

• Plan and execute demand generation and ABM campaigns across LinkedIn, Google, and email, targeting technical buyer personas in key industries (chemical, pharma, and personal care)
• Build and optimize email nurture sequences and automated workflows in our CRM (HubSpot)
• Run A/B tests on ads, creative, and messaging to improve conversion rates
• Monitor and report on full-funnel performance, tracking conversion sources
• Support SEO efforts through keyword research and identifying opportunities to improve discoverability, with an awareness of emerging generative AI platforms
• Support website performance by running conversion tests and monitoring traffic metrics
• Track and report on key metrics (MQLs, CAC, ROAS, pipeline contribution) and present insights to the team
• Help build and maintain campaign dashboards so we always know what's working