Product Marketing Manager

Affirm is reinventing credit to make it more honest and friendly, and they are seeking a Product Marketing Manager to shape marketing strategy and execution. This role involves defining go-to-market approaches and operationalizing systems that enhance marketing execution across various teams.

Responsibilities:

• Drive Strategy Through Deep Customer & Data Insight: Translate customer analytics into actionable marketing strategies that drive acquisition, engagement, and long-term value
• Connect end-to-end strategy—from segmentation and positioning through execution—ensuring customer insights consistently inform decisions across all touchpoints
• Own Complex Prioritization Across Merchants & Stakeholders: Balance customer needs, marketing strategy, and contractual commitments while managing competing priorities
• Lead End-to-End GTM with Strategic Rigor: Own GTM strategy including positioning, segmentation, messaging, and measurement ensuring execution is grounded in clear strategic intent while remaining adaptable to evolving business needs
• Build Scalable Systems & Raise the Bar: Develop repeatable frameworks that improve execution, efficiency, and consistency
• Be a Thought Leader & Driver of Innovation: Introduce new approaches that improve effectiveness across teams
• Operate with Agility and Bias for Learning: Navigate ambiguity and take on unfamiliar challenges with confidence
• Drive Cross-Functional Alignment: Partner across Product, Sales, Partnerships, and Analytics to ensure execution
• Manage Up and Drive Visibility Thoughtfully: Engage leadership appropriately while independently driving progress

Requirements:

• 7–10+ years of experience in product marketing or similar roles, ideally in fintech or payments
• Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes
• Track record of influencing cross-functional teams and driving alignment across complex organizations
• Strong prioritization skills across multiple stakeholders and demands
• Experience building scalable systems or frameworks for marketing execution
• Proven ability to influence cross-functional teams
• Comfort operating in ambiguity with a proactive mindset
• Strong executive presence and ability to manage up effectively
• Highly analytical with strong communication and storytelling skills