Product & Content Marketing Manager

Grace Hill is seeking a Product and Content Marketing Manager to help shape and deliver compelling messaging and content that supports their platform-level value story and go-to-market strategy. This role will involve owning core messaging and content that connects solutions and supports campaigns, as well as collaborating with cross-functional teams to ensure consistent communication of value across the market.

Responsibilities:

• Own product and platform positioning that supports full-funnel marketing efforts, from awareness through adoption
• Develop messaging frameworks, value propositions, and persona-based narratives
• Translate product capabilities into clear customer outcomes and differentiated value
• Ensure consistent messaging across campaigns, launches, website, and sales materials
• Evolve positioning based on product strategy, customer insights, and go-to-market priorities
• Partner with Product, Demand Generation, Sales, and Customer Success to bring messaging to market
• Support product launches with aligned positioning and supporting content
• Develop sales enablement materials that communicate product value and use cases
• Identify messaging gaps and create content to support pipeline progression and adoption
• Ensure cross-functional teams have consistent messaging and content resources
• Develop and execute product-related content supporting demand generation, sales enablement, and adoption
• Create core assets including solution briefs, one-pagers, presentations, web copy, and campaign messaging
• Write and produce content for product launches, announcements, and go-to-market initiatives
• Refresh and maintain product content to align with updated positioning and packaging
• Own content development end-to-end, from concept through delivery

Requirements:

• 3–5 years of experience in product marketing, content marketing, or related role, ideally in a B2B or SaaS environment
• Strong writing and storytelling skills across multiple content formats
• Experience developing positioning, messaging frameworks, and campaign narratives
• Ability to translate product capabilities into clear business value
• Experience creating sales enablement and product marketing content
• Strong cross-functional collaboration skills
• Excellent organization and ability to manage multiple priorities
• Experience with tools such as HubSpot, Asana, Google Workspace, or similar platforms
• Experience or familiarity with real estate, proptech, or learning & development tools