Business Development Manager

Ascendient Healthcare Advisors is a boutique healthcare consulting firm serving clients across more than 30 states. They are seeking a Business Development Manager to drive lead generation and build a sustainable pipeline across their divisions, focusing on outbound prospecting and marketing execution to support revenue growth.

Responsibilities:

• Own the top of the funnel: research, identify, and qualify target organizations and contacts across the firm’s service lines and geographies using available LinkedIn, public datasets and healthcare market data, and AI-assisted research tools
• Execute multi-channel, hyper-personalized, and hyper-targeted outbound outreach campaigns (email sequences, LinkedIn, conference follow-up) to engage prospects at health systems, hospitals, state agencies, and public health departments
• Develop and maintain a prioritized prospect list by division, continuously updated based on market signals, trigger events, firm strategy, and partner direction
• Qualify inbound and outbound leads and move them through the early pipeline stages—booking introductory calls, facilitating warm handoffs to division leads, and ensuring no opportunity falls through the cracks
• Use Clay, HubSpot Sequences, LinkedIn Sales Navigator, and similar tools to systematize and scale outreach without sacrificing personalization
• Monitor and report on lead generation metrics weekly, monthly, quarterly, and annually as defined by leadership, such as contacts added, MQLs and SQLs created, Deals created, emails sent, response rates, meetings booked, and pipeline contribution
• Own HubSpot as the system of record for all lead gen and early BD activity: log all outreach, update contact and deal records in real time, and maintain data hygiene across the pipeline
• Build and maintain HubSpot reports and dashboards that give leadership real-time visibility into pipeline health, lead volume, outreach activity, and conversion rates
• Proactively identify gaps in pipeline coverage and surface them to division leads with context and a recommended course of action
• Serve as a HubSpot resource for the broader team, supporting consistent and accurate CRM usage across the firm
• Develop and maintain a process for monitoring public sources for issuance of relevant Requests for Proposals (RFPs) and Requests for Qualifications (RFQs)
• Draft responses to RFPs and RFQs, tailoring language and structure to specific client needs and evaluation criteria
• Write proposals, letters of interest, and capability statements that position Ascendient compellingly against competitors
• Develop and maintain a proposal content library with reusable sections (firm overview, team bios, past performance, methodology) to accelerate response times
• Coordinate proposal timelines, gather input from division leads and subject matter experts, and ensure all submissions meet deadlines and formatting requirements
• Track win/loss outcomes and incorporate feedback to continuously improve proposal quality. Initiate and manage FOIA requests for government RFP submissions
• Execute HubSpot email marketing campaigns targeting prospect and lead segments—including list building, template creation, and performance tracking—with the goal of generating qualified conversations, not just opens
• Build strategy for and execute email nurture sequences for defined HubSpot segments, with branded visual alignment, and performance reporting tied to audience engagement
• Expand Ascendient’s brand awareness with content geared toward increasing visibility in organic search. Use SEO and AEO/GEO results improvement strategies to create at least two blog posts per month for each defined audience segment, with target keywords
• Draft and schedule LinkedIn content for the firm and key leaders’ profiles; engage proactively with target accounts and prospects through comments and DMs
• Maintain and update sales collateral (firm overview decks, service line summaries, team bios) so materials are always current and ready to deploy
• Coordinate with the thought leadership writer to ensure content is published on schedule and actively syndicated across channels for lead generation purposes
• Research and maintain a conference calendar, identifying events where Ascendient’s presence would generate qualified pipeline (not just visibility)
• Coordinate logistics for conference participation: registration, booth setup, collateral, and attendee scheduling
• Evaluate speaking, sponsorship, and partnership opportunities through a lead generation lens—would this generate qualified leads or direct client conversations?
• Support post-conference follow-up: enter contacts into HubSpot, execute follow-up outreach sequences, and coordinate next steps with division leads
• Stay current on healthcare and public health market trends, procurement activity, and competitor positioning to sharpen targeting and messaging
• Leverage AI tools across all responsibilities—prospecting research, outreach personalization, proposal drafting, data enrichment—to maximize output per hour
• Support other business development and operations initiatives as needed

Requirements:

• 8+ years of experience in a business development, sales, or lead generation role in professional services, consulting, or B2B healthcare, selling to health systems, hospitals, state health agencies, or public health departments
• Bachelor's degree in Business, Marketing, Communications, or a related field
• Demonstrated track record of owning a pipeline and generating qualified leads through outbound activity, not just responding to inbound requests
• Exceptional written communication skills with a demonstrated ability to craft compelling, audience-specific messaging — outreach emails, BD collateral, LinkedIn content, and nurture sequences — that moves people toward a conversation
• Hands-on HubSpot or other CRM experience: contact management, deal tracking, sequences, dashboards, and reporting
• Hands-on experience with large language models (e.g., Claude, ChatGPT) integrated into real work. Treats AI as a co-worker. Comfortable figuring out new tools independently; does not need a fully built stack to get started
• Strong organizational skills and the ability to manage a high volume of simultaneous outreach threads without losing track of follow-ups
• Self-directed and comfortable operating independently in a small, fast-moving team environment
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
• Working knowledge of SEO and AEO principles and basic digital marketing concepts
• Familiarity with RFP/proposal writing in a B2B or government procurement context
• Familiarity with prospecting and enrichment platforms (e.g., LinkedIn Sales Navigator, Clay, ZoomInfo) is preferred. Comfort learning new tools quickly matters more than prior experience with any specific one