Reltio is a company that provides a context intelligence platform for data management in the AI era. They are seeking a Partner Marketing Senior Manager to enhance their partner ecosystem storytelling and drive impactful co-marketing initiatives with hyperscalers and system integrators.
Responsibilities:
- Define and evolve Reltio’s “Better Together” narrative across hyperscalers, GSIs, and ISVs — articulating clear joint value propositions that resonate with customer pain points and industry trends
- Develop co-branded solution briefs, playbooks, one-pagers, and campaign kits that bring partner integrations and use cases to life
- Take ownership of ISV solution brief development, creating technical and business-level content that product marketing can operationalize and scale
- Build and manage a scalable content library and templates for joint partner assets, ensuring brand consistency and reusability across alliances
- Collaborate with product marketing, creative and digital teams to ensure all content aligns with Reltio’s messaging, design standards, and GTM priorities
- Collaborate with alliance leads to plan and execute joint go-to-market campaigns with hyperscalers, GSIs, and ISVs
- Promote partner-joint content through multi-channel programs including email, paid and organic social, partner portals, and digital events
- Drive market amplification: ensure every joint solution and customer success story gets visibility through coordinated announcements, blogs, social content, and partner amplification
- Partner with corporate communications and digital marketing to expand reach and awareness of partner collaborations in the market
- Track engagement across channels and refine amplification strategies to increase visibility and inbound demand from partner audiences
- Develop repeatable frameworks and scalable processes for content development — enabling reuse across partner types and regions
- Support field and partner sales enablement with co-sell decks, landing pages, and assets
- Collaborate with alliance and GTM leaders to prioritize content and campaign investments based on ecosystem maturity and business goals
- Measure partner content adoption, reach, and pipeline influence, using data to guide continuous improvement
Requirements:
- Bachelor's degree in Marketing or related field of study
- 6–8 years of B2B marketing experience, including 3+ years in partner, ecosystem, and alliance marketing
- Must have direct, hands-on experience marketing a significant partnership with a major hyperscaler (AWS, Microsoft or Google Cloud) and GSIs
- Proven track record developing joint content and campaigns with major cloud and system integrator partners (AWS, Google Cloud, Microsoft, Accenture, Deloitte, TCS, Cognizant, etc.)
- Strong storytelling and writing skills — able to turn technical integrations into compelling narratives that resonate across buyer personas
- Hands-on experience creating solution briefs, co-branded assets, and 'Better Together' messaging that drive measurable market engagement
- Comfortable developing and executing multi-channel partner campaigns — including email, social, and digital promotion
- Experience collaborating cross-functionally with alliances, product marketing, field, and digital teams to scale content and campaigns
- Analytical mindset with experience tracking engagement and pipeline influence from partner marketing initiatives
- Willingness to travel up to 10-15% for key partner events and internal meetings
- Excited to work in a fast-growing GTM organization, building scalable programs and processes that grow with the ecosystem