Head of Marketing

Fifth Dimension is an AI-native workflow automation platform focused on real estate asset management and investment. They are seeking a Head of Marketing to build and lead the marketing function, driving revenue growth and brand authority across the US and APAC markets.

Responsibilities:

• Own the marketing contribution to pipeline targets, with clear accountability for the volume of qualified opportunities marketing delivers each month across all channels — inbound content, events, outreach, webinars, and digital campaigns
• Design and run demand generation campaigns — including webinars, gated content, email nurture sequences, and retargeting — that move prospects through the funnel toward qualified conversations, with tracked intent signals throughout the funnel
• Build and optimise the MQL-to-SQL handoff process in partnership with sales, ensuring leads are properly scored, enriched, and routed so sales teams spend time on the highest-value opportunities
• Drive up MQL-to-SQL conversion rates through better targeting, lead nurturing, intent spotting and tighter feedback loops with AEs on what's converting and what isn't
• Design and execute ABM programmes targeting a defined universe of high-value accounts across the US and APAC — the institutional real estate firms, asset managers, and investment platforms where deal sizes justify a precision approach
• Partner with sales to build account-specific marketing plays: personalised content, targeted outreach, multi-threaded engagement across stakeholders, and coordinated campaigns timed to deal progression
• Develop account intelligence and intent-based targeting to prioritise marketing effort where it will have the most commercial impact
• Measure ABM effectiveness at the account level — tracking engagement, pipeline influence, and deal acceleration rather than just lead volume
• Arm the sales team with the materials they need to win: battle cards, competitive positioning docs, case studies tailored to specific buyer personas etc
• Build a library of objection-handling content that helps AEs accelerate early adopter deals and navigate the concerns of conservative institutional buyers
• Work closely with AEs to understand what's working in live deals and what's not, feeding those insights back into content, messaging, and campaign design
• Build and run a scalable content engine that drives organic traffic and keyword authority — using AI-assisted production to achieve volume without sacrificing quality
• Own keyword research, competitor analysis, and content topic identification to ensure every piece of content serves a strategic purpose
• Manage the end-to-end content publishing process — from editing and formatting through to scheduling, posting, and reporting
• Identify, pitch, and secure speaking appearances at conferences aligned with our ICP across US and APAC markets — proactively and at scale, not waiting for inbound invitations
• Build strategic partnerships with industry bodies, technology platforms, and media outlets that raise 5D's visibility and credibility — co-hosted events, joint research, co-branded content, and shared platforms that position 5D alongside trusted names in real estate and AI
• Professionalise and scale 5D's broader events presence — self-hosted dinners, workshops, hackathons, and community events that position 5D as the default choice in real estate technology
• Turn every event into pipeline: prospect attendees against ICP criteria, run pre-event outreach, and coordinate with sales to ensure marketing-driven events deliver high ROI by directly supporting high-ACV deal progression
• Support and amplify the Founders’ LinkedIn presence as a primary thought leadership and pipeline-generation channel, and develop a broader social content strategy across the team
• Cultivate relationships with real estate industry voices, analysts, and thought leaders who can authentically amplify 5D's message to senior decision-makers
• Own competitive messaging and positioning — ensuring 5D is clearly differentiated from point solutions and generic AI tools in all external-facing content
• Ensure that when the whales who might not be ready to take AI seriously just yet come round to the idea, you’ve made 5D top of mind
• Own marketing performance metrics and report regularly on MQL volume, MQL-to-SQL conversion, pipeline contribution, content performance, event ROI, and channel effectiveness etc
• Build dashboards and tracking systems to make marketing's impact on revenue visible across the business, without high effort manual lifts
• Continuously test, learn, and iterate — treating marketing as a data-driven function, not a creative services department