GTM Engineer

Teleport is the AI Infrastructure Identity Company focused on securing identities across infrastructure. They are seeking a GTM Engineer to join their Demand Generation team, primarily responsible for building and optimizing digital advertising campaigns while leveraging AI tools to enhance pipeline generation.

Responsibilities:

• Build, manage, and optimize paid campaigns across LinkedIn, Meta, Reddit, X, and Google Ads with a focus on pipeline outcomes—not vanity metrics
• Use AI tooling (Claude, Clay) to automate audience building, creative variation, bid optimization, and performance analysis
• Design and run structured experiments across channels, creatives, audiences, and landing pages—with clear hypotheses and measurable outcomes
• Own reporting on ad spend efficiency, pipeline attribution, and conversion metrics; surface insights that change strategy, not just confirm it
• Monitor platform changes, new ad formats, and algorithm shifts; adapt campaigns proactively rather than reactively
• Build AI-powered workflows that support events, content generation, social media, and nurture programs
• Create systems that connect campaign data, enrichment signals, and CRM to improve targeting and personalization across channels
• Automate repeatable processes across the demand gen function—eliminating manual work while maintaining quality and control
• Collaborate with teammates across field marketing, content, partner marketing, and sales enablement to deliver projects that serve the full pipeline
• Help demand gen teammates build, troubleshoot, and improve their own AI-powered projects—working alongside them, not just for them
• Contribute reusable templates, prompts, and workflows that raise the team’s technical capabilities over time
• Share what’s working (and what isn’t) openly; build a culture where the whole team gets better at GTM engineering, not just the GTM engineers

Requirements:

• 3–6 years in demand generation, growth marketing, or digital advertising in a B2B SaaS environment
• Hands-on experience managing paid campaigns across at least two of: LinkedIn, Meta, Google, Reddit, or X—with a clear understanding of how each platform's mechanics translate to pipeline
• Demonstrated use of AI tools (Clay, Zapier, Claude Code, or similar) to automate marketing workflows—not just prompting, but building real systems
• Comfort with APIs, webhooks, and data integration tools; you can connect systems without waiting for engineering
• Strong analytical instincts: you can read a funnel, diagnose a conversion problem, and design an experiment to fix it
• A marketing brain, not just a technical one. You understand why campaigns work, not just how to build them. You can reject a bad idea as effectively as you can implement a good one
• Track record of contributing to pipeline—not just activity metrics. You think in terms of qualified opportunities, not clicks
• You've been the person on a marketing team who built the thing no one else knew how to build—and then showed others how to use it
• You've managed meaningful ad budgets and made hard calls about where to cut spend and where to double down
• You're skeptical of tinkering for its own sake. You've seen the difference between building something clever and building something that moves pipeline
• Experience with infrastructure, security, or developer-focused products is a strong plus—you'll need to understand our buyer to market to them
• Familiarity with tools in our stack: Salesforce, Marketo, Outreach, 6sense, Clay, Google Analytics
• Experience with workflow automation platforms (n8n, Zapier, Make, or similar) to build multi-step integrations across marketing and sales tools without engineering support
• Familiarity with ad reporting and BI tools like funnel.io or Looker to build and maintain cross-platform spend and performance dashboards