Sr. Field Marketing Manager

Alteryx is a leader in the transformation of how work gets done through data, automation, and AI. They are seeking a strategic Field Marketing Manager to drive regional awareness and pipeline across the West Coast and Midwest, focusing on executing high-impact field programs and managing event logistics.

Responsibilities:

• Own the regional plan. Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities
• Lead end‑to‑end event execution. Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest
• Drive pipeline & influence. Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post‑event follow‑ups that convert MQLs to Opportunities
• Partner & alliance activation. Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs
• Measure what matters. Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau. Optimize investments based on data
• Manage budget & vendors. Forecast, allocate, and reconcile regional marketing spend; negotiate contracts; ensure brand consistency across all touchpoints
• Travel ~30%. Frequent travel within assigned regions for on‑site event management and customer meetups
• Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units

Requirements:

• 5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS
• Demonstrated success driving pipeline in the West Coast and/or Midwest markets; strong understanding of regional business cultures and buying cycles
• Proven ability to partner with Sales to design account‑centric programs that accelerate deals
• Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems
• Outstanding project‑management skills—able to juggle multiple programs, deadlines, and stakeholders
• Data‑driven mindset with proficiency in analyzing funnel metrics and ROI
• Clear, persuasive communicator and negotiator; comfortable presenting to executives and external partners
• Ability to thrive in a fast‑paced, high‑growth environment with minimal supervision