Product Marketing Manager

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Manager, you will shape customer insights into marketing strategies and lead go-to-market approaches while operationalizing scalable systems for marketing execution.

Responsibilities:

• Drive Strategy Through Deep Customer & Data Insight: Translate customer analytics into actionable marketing strategies that drive acquisition, engagement, and long-term value. Connect end-to-end strategy—from segmentation and positioning through execution—ensuring customer insights consistently inform decisions across all touchpoints
• Own Complex Prioritization Across Merchants & Stakeholders: Balance customer needs, marketing strategy, and contractual commitments while managing competing priorities
• Lead End-to-End GTM with Strategic Rigor: Own GTM strategy including positioning, segmentation, messaging, and measurement ensuring execution is grounded in clear strategic intent while remaining adaptable to evolving business needs
• Build Scalable Systems & Raise the Bar: Develop repeatable frameworks that improve execution, efficiency, and consistency
• Be a Thought Leader & Driver of Innovation: Introduce new approaches that improve effectiveness across teams
• Operate with Agility and Bias for Learning: Navigate ambiguity and take on unfamiliar challenges with confidence
• Drive Cross-Functional Alignment: Partner across Product, Sales, Partnerships, and Analytics to ensure execution
• Manage Up and Drive Visibility Thoughtfully: Engage leadership appropriately while independently driving progress

Requirements:

• 7–10+ years of experience in product marketing or similar roles, ideally in fintech or payments
• Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes
• Track record of influencing cross-functional teams and driving alignment across complex organizations
• Strong prioritization skills across multiple stakeholders and demands
• Experience building scalable systems or frameworks for marketing execution
• Proven ability to influence cross-functional teams
• Comfort operating in ambiguity with a proactive mindset
• Strong executive presence and ability to manage up effectively
• Highly analytical with strong communication and storytelling skills