Customer Business Manager, New Business Development
United States of America
Full Time
3 weeks ago
$105,000 - $140,000 USD
Visa Sponsor
Key skills
eCommerceBusiness DevelopmentSalesConsumer Packaged Goods (CPG)Microsoft ExcelMicrosoft PowerPointMicrosoft WordGoogle DocsMeta Blueprint CertificationGoogle AnalyticsAffiliate MarketingSocial CommerceContent OptimizationSEOAI Tools for Business DevelopmentCustomer EngagementBroker EngagementStrategic ThinkingGoAIGenerative AIAnalyticsCollaboration
About this role
Glanbia Performance Nutrition is a company with a diverse portfolio of nutrition brands, and they are seeking a Customer Business Manager to drive new business development. The role involves identifying new market opportunities, leading the sales process, and launching GPN brands in previously untapped territories.
Responsibilities:
- Find the White Space: Scout and vet new platforms, marketplaces, and prioritize retail segments that align with GPN’s brands
- Lead the end-to-end sales process. You’re the primary point of contact from the first cold outreach to the final signed contract
- Build the 'Go-To-Market' plan for every new entry, making sure we have the right products, pricing, and positioning
- Own the initial launch of our core products and new innovations into these untapped channels
- Build and manage the first-ever marketing calendars for these accounts, testing what works to drive early revenue
- Work with our creative teams to make sure our shelf looks premium and converts right away
- Build sales forecasts from scratch using platform traffic data and category benchmarks
- Partner with Supply Chain to set initial stocking levels
- Act as the voice of your new channels in the monthly business review meetings
- You’re responsible for the P&L of your new accounts, including revenue, profitability, and spend
- Collaborate with Brand, Finance, RGM, and CP&S to establish the fulfillment models, pricing structures, and data workflows required to get a new partner live and operational
- Total sales generated in markets where GPN had zero presence last year
- How close your launch predictions were to actual sales (minimizing OOS and excess inventory)
- The time it takes to get a partner from the 'first pitch' to the 'first sale.'
Requirements:
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field
- 5-7 years of experience in eCommerce, Business Development, or Sales (CPG experience preferred)
- Advanced MS Suite (Excel, PP, Word) or Google Docs
- Relevant certifications (e.g., Meta Blueprint, Google Analytics, or specialized eCommerce training)
- Affiliate & Social Commerce Knowledge: understanding of affiliate marketing models and creator-led commerce (e.g., TikTok Shop, Instagram Shopping, or specialized affiliate networks)
- Content & Digital Shelf Optimization: Expertise in content optimization strategies to drive conversion, including A+ content, SEO-driven product titles, and mobile-first imagery
- AI & Technical Proficiency (Preferred): Experience leveraging AI tools to accelerate business development—such as using generative AI for creative briefing, automated data analysis for market trends, or AI-driven tools for SEO and content optimization
- Customer/Broker engagement and collaboration: Experience building partner relationships that drive joint accountability and results