Sr. Field Marketing Manager

Alteryx is leading the transformation of how work gets done through data, automation, and AI. They are seeking a strategic Field Marketing Manager to drive regional awareness and engagement across the West Coast and Midwest by executing integrated field marketing programs and managing event logistics.

Responsibilities:

• Own the regional plan
• Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities
• Lead end‑to‑end event execution
• Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest
• Drive pipeline & influence
• Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post‑event follow‑ups that convert MQLs to Opportunities
• Partner & alliance activation
• Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs
• Measure what matters
• Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau
• Optimize investments based on data
• Manage budget & vendors
• Forecast, allocate, and reconcile regional marketing spend; negotiate contracts; ensure brand consistency across all touchpoints
• Travel ~30%
• Frequent travel within assigned regions for on‑site event management and customer meetups
• Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units