Global Product Marketing Manager, Cloudhealth

Arrow Electronics is a leader in innovative IT solutions, and they are seeking a Global Product Marketing Manager for Cloudhealth. The role involves positioning and messaging the Cloudhealth product, collaborating with the marketing team, and developing sales enablement resources to drive market success.

Responsibilities:

• Craft clear, compelling product positioning and messaging tailored to the Cloudhealth partner community and end-users as well as internally for enabling the sales teams
• Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities as well as to create the Cloudhealth business intelligence needed to compete successfully
• Partner with product management to influence roadmaps and ensure market fit
• Create and manage sales enablement tools, including sales/pitch decks, product demos, battlecards, and case studies, and any needed resources to successfully go-to-market
• Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
• Measure and report against KPI’s on the effectiveness of product marketing initiatives
• Act as a product evangelist at events, webinars, customer meetings, and with partners globally

Requirements:

• Bachelor's degree in Marketing, Business, or related field (MBA a plus)
• Minimum of 5 years of experience in product marketing within the technology or software industry, ideally in selling SaaS and/or Cloud solutions
• Strong understanding of go-to-market planning, customer segmentation, and buyer personas
• Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle
• Exceptional analytical, organizational, and problem-solving skills
• Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders
• Strong customer orientation and a passion for delivering outstanding customer experiences
• Ability to work effectively in a fast-paced, collaborative environment