Principal Product Manager-Marketplace

HealthEquity is dedicated to saving and improving lives by empowering healthcare consumers. They are seeking a Principal Product Manager to lead the member commerce experience for their Marketplace, focusing on building and scaling the demand side of the platform through various offering models.

Responsibilities:

• Own the end-to-end member commerce experience and journey
• Define the member journey from intent elevation to discovery and purchase
• Design the evaluation and purchase flows that support Marketplace offering models
• Establish the interaction patterns and experience standards
• Own conversion rate, member satisfaction, and overall usability as success metrics
• Convert low-intent account activity into commerce engagement
• Create the intent layer that elevates everyday account activities, like balance checks, transaction reviews, and claims, to higher intent health purchasing opportunities
• Design discovery experiences that help members find relevant programs, services, and products at the right moment
• Translate the Marketplace offering portfolio into clear, intuitive discovery paths that remain simple and relevant as the catalog grows
• Own performance across the full Marketplace member funnel
• Define measurement frameworks across discovery, evaluation, purchase, and repeat engagement
• Establish instrumentation and analytics standards across the commerce funnel
• Drive a high-frequency experimentation roadmap across discovery, conversion, and retention surfaces
• Translate funnel data into clear product priorities and roadmap decisions
• Define and run the operating model for Marketplace commerce
• Establish product processes and working rhythms across Product, Engineering, Design, Marketing, and other partner teams
• Lead launch coordination for new Marketplace capabilities and offerings
• Ensure teams can move quickly while maintaining clarity, quality, and accountability as Marketplace scales

Requirements:

• 8 + years of product management experience with significant depth in consumer commerce, ecommerce platforms, or marketplace platforms
• Demonstrated experience building or scaling a direct-to-consumer commerce product from an early state, including the foundational decisions that shaped how it scaled
• Direct experience building or operating within a managed marketplace where multiple partner offerings are presented within a unified commerce experience
• Experience designing and launching consumer-facing commerce flows including discovery, evaluation, and checkout
• Strong product judgment combined with analytical rigor: you articulate what a great experience looks like, feels like, and the measurements to validate it
• Mobile-first instincts: you design for tap targets, app-based flows, and mobile responsiveness as the default
• Fluency with AI-assisted prototyping and design tools to compress the cycle from idea to testable hypothesis
• Ability to lead complex cross-functional initiatives across Engineering, Design, Marketing, GTM, and partner teams without direct authority
• Comfort in regulated environments where eligibility rules and compliance requirements shape what can be built and how it is communicated
• Experience building or scaling consumer commerce products in health, wellness, digital health, or healthcare services
• Familiarity with HSA and FSA eligibility requirements and how they influence consumer purchase experience design
• Experience building recommendation or contextual discovery systems within consumer commerce products
• Background in subscription retention, including the post-enrollment product decisions that drive renewal