Performance Marketing and Growth Lead, Hands-On (Paid Social, UGC)

LaRue is redefining PR as a full-funnel growth engine by blending various marketing strategies to drive measurable revenue. They are seeking an experienced Performance Marketing Manager to lead execution across UGC, influencer campaigns, and paid social, focusing on performance and direct responsibility for turning content into scalable revenue.

Responsibilities:

• Manage and scale Canvas UGC creators, our high-volume, brand-owned content incubator
• Build and refine repeatable systems for sourcing, briefing, testing, and scaling creator content
• Launch and optimize campaigns across TikTok including Spark Ads and TikTok Shop, and Meta
• Turn organic content into high-performing paid ads
• Build and execute creative testing frameworks
• Analyze performance across CPA, CTR, and CVR and translate insights into stronger briefs
• Collaborate across PR, affiliate, and growth teams

Requirements:

• 4 to 6+ years in performance marketing, paid social, or influencer or UGC marketing
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager
• Strong understanding of UGC and creator-led growth strategies
• Proven ability to manage creators and execute data-driven campaigns
• Analytical mindset with a bias toward testing and iteration
• Comfortable in a fast-paced, remote environment
• Basic understanding of AI tools and how they can be applied to marketing workflows
• Proven track record of personally launching, optimizing, and scaling campaigns (not just managing or delegating)
• TikTok Shop and creator commerce experience
• Spark Ads, whitelisting, or Sideshift
• GEO or marketplace search such as TikTok Shop, Amazon, or retail media
• Affiliate or performance PR background
• Experience using AI tools for creative generation, testing, or campaign optimization
• Familiarity with AI-driven content platforms such as Arcads.ai or similar tools
• Understanding how AI can enhance UGC production, ad iteration, or general workflows
• Experience with tools like Arcads.ai or similar AI-driven content platforms
• Ability to incorporate AI into day-to-day workflows to move faster, test more, and improve performance outcomes