Head of Marketing (Consumer Facing) | Los Altos, CA (Onsite)

Uare.ai is building the world’s first marketplace for personal AI, where consumers can engage with AI versions of themselves. They are seeking a Head of Marketing to define and execute a marketing strategy that enhances brand presence and drives user growth across consumer and prosumer audiences.

Responsibilities:

• Own and evolve the company’s marketing strategy for both consumer and prosumer verticals
• Define and deeply understand our consumer and prosumer audiences through data analysis and market research
• Develop and execute high-performance marketing campaigns, including Google Ads and other paid channels
• Drive measurable growth by optimizing for ROAS (return on ad spend) and CPA (cost per acquisition)
• Build and scale our go-to-market strategy with a focus on customer acquisition and retention
• Blend storytelling, growth strategy, and customer obsession to create exceptional brand experiences
• Leverage data science and analytics to inform strategy and continuously improve campaign performance
• Build and lead a high-performance marketing team across brand, growth, content, lifecycle, PR, and community
• Drive targeted acquisition strategies for Baby Boomers/Gen X, leveraging both digital and offline tactics
• Develop demand generation programs tailored to prosumers and enterprise use cases
• Oversee content strategy, storytelling, and educational campaigns to simplify our deep tech offering
• Launch and manage performance marketing initiatives with a data-first approach
• Partner cross-functionally with product, sales, and leadership to ensure tight alignment